Audience-RT

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More

The 2024 Magazine Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions, including the latest data from MRI-Simmons ... Read More

Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching ... Read More

This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More

The Market Report provides useful facts and figures on the news and magazine media audience and related benefits and advantages for marketers of advertising in print and digital news and magazine media ... Read More

The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong credibility and trust news and magazine media enjoy with their readers ... Read More

We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback! ... Read More

The Magazine Media Factbook provides updated research trends and data points that highlight the continued enthusiasm for magazine media, as well as the strong credibility and trust magazine media enjoy with their readers. The Factbook’s insights on magazine consumption and ... Read More

The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts ... Read More

September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era ... Read More

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A ... Read More

July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More

The News Media Alliance has named The Forum of Fargo-Moorhead (North Dakota) (Small category), the Detroit Free Press (Medium category), the Honolulu Star-Advertiser (Medium Category) and Newsday (Long Island, NY) (Large category) as the recipients of the 2021 John P ... Read More

On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being a busy CNN Digital executive to starting her own newsletter and media company, URL  Media, ... Read More

On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with ... Read More

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential ... Read More

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the ... Read More

Nominate your news organization now for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More

Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More

The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More

The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as the recipients of the 2020 John P. Murray Award for Excellence in Audience Development ... Read More

Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More

With many local newsrooms trying to do more with less these days, looking outside your newsroom to partner with other local news publications can have the effect of having a larger, more diverse staff that can cover more topics, more ... Read More

The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which may be one of the reasons that distrust in the media seems intractable ... Read More

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has ... Read More

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news ... Read More

Last month, the Minneapolis-based Star Tribune launched their expanded News in Education program, which offers free digital access to the Star Tribune to every school district across the state of Minnesota. The program, supported in part by a grant from ... Read More

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news ... Read More

The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development ... Read More

With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More

The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time colleague ... Read More

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for ... Read More

Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views ... Read More

The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions ... Read More

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More

Join us for an Alliance member-only webinar to learn how you can be leveraging top solutions for news media from our Grand Prize winners of the New(s) Ideas contest ... Read More

The News Media Alliance announced today the grand prize winners of its New(s) Ideas contest, Subatomic Digital and Viafoura ... Read More

Download our new ads using data from the News Advertising Panorama on how print advertising prompts action and digital news audience growth ... Read More

While the Alliance works hard to stay on top of changes impacting the news industry, we wanted to better understand what our member organizations see as the top issues and trends. To promote an ongoing dialogue with members, we’ve created ... Read More

Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More

It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More

A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be ... Read More

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you're a publisher or an advertiser ... Read More

As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures we can all be thankful for. Among the items bringing us some early holiday cheer ... Read More

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they're also politically engaged? 86 percent of the news media audience — or 122 ... Read More

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More

Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) of Americans said they get their news from social media.  ... Read More

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there’s a third option: membership ... Read More

Long before we were talking about the “pivot to video,” Alabama Media Group was bringing  sleek, stylized videos to their local audience ... Read More

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, they have several newspaper customers for whom they develop custom products ... Read More

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and thereby subscriber retention ... Read More

Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The report, which surveyed more than 4,100 new news subscribers, tracks the nine most common routes ... Read More

39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. And if you look just at young people in the U.S., their use of Facebook for news is down ... Read More

The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for parents to its offerings in the upcoming year ... Read More

The News Media Alliance mourns the loss of John Murray, News Media Alliance VP of Audience Development. He was with the Alliance for over 20 years and was a treasured member of our team.  ... Read More

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when ... Read More

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to ... Read More

Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media industry can work together to regain reader trust ... Read More

This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new business and editorial practices to help their businesses thrive and grow. Those lessons came during ... Read More

We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points from the 2018 report – presented by Meeker at the Recode Code Conference in Rancho ... Read More

Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that you can use for presentations, pitches and promotion ... Read More

Meet our 2018 New(s) Ideas Winners - media startups and companies with solutions for news media. The winners were selected by a team of News Media Alliance staff for their innovative ideas for news media, presented in a visually-compelling, energetic ... Read More

Given Facebook’s sizable power in driving traffic to news sites, its early 2018 announcement that it was changing how stories are surfaced in the News Feed was a source of concern for many publishers. Following the rollout of these changes, ... Read More

To help guide our members through the current publishing platform landscape, we have developed a helpful quick-reference chart that details pertinent information by each platform ... Read More

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More

One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions ... Read More

Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More

Mixed martial arts (MMA) and Ultimate Fighting Championship (UFC) bouts are some of the most-watched sporting events in the United States. In 2016, five pay-per-view UFC fights drew more than a million paying viewers, beating out boxing’s pay-per-view audience, which ... Read More

The news industry has suffered some setbacks in 2017, including the continued rise of fake news and a growing number of attacks on the press, but there’s also much happening in the industry that we can be thankful for. Newspaper ... Read More

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their ... Read More

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More

The news industry may be changing every day, and the way the media does business isn't the same as it once was, but there's still plenty to be happy about. To celebrate Halloween, the Alliance rounded up some of the ... Read More

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow—and sustain—digital subscription revenue ... Read More

Some good news for newspapers: People still trust their local news outlets. At a time when trust in the news media has been waning and people regularly decry any story as “fake news” that doesn’t reflect their personal viewpoint, 41 ... Read More

ESPNcricinfo - the home base for all of ESPN’s coverage of Cricket around the world - just got a much needed facelift ... Read More

Bay Area News Group’s journalists are teaming up with neighborhood social networking site Nextdoor to deliver local news in a new way ... Read More

We hope you have enjoyed reading about the 2017 Rising Stars this summer. This group of bright, driven individuals represents the bright future of our industry. Check out the full list and their stories ... Read More

Are you taking advantage of your News Media Alliance membership? We offer many great, free services to our members. Set up a profile today to begin taking part in our webinars, job board and exclusive member-forum. Don't miss this deal!  ... Read More

At first, Daisy Chavez wanted to be a teacher. Then, she switched to studying nursing. So how, at 28 years old, did she end up as an Automotive Account Executive with The Kansas City Star Media Company and one of ... Read More

Intern Ashley Alexander's recap of Her Conference and her weekend in New York City ... Read More

The summer of professional development and exploration in the field is continuing for this News Media Alliance Intern! I am so fortunate (and absolutely ecstatic) to be heading to New York City to attend the annual Her Conference this weekend ... Read More

Chloe Stepney, manager of audience development at tronc, has a remarkable ability to build bridges between business and editorial teams ... Read More

By Jacqueline Policastro, special to the News Media Alliance In Laredo, Texas, a woman could lose the land she owns to make way for a border wall. In North Platte, Nebraska, people might not have access to their rural airport ... Read More

There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More

The conversation about sponsored content has taken a turn ... Read More

Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More

Coming off one of the most polarized elections in US history, it’s a good idea for publishers to take a clear look at who their readers are ... Read More

By Cam Ellis, Special to the Alliance While some of today’s publishers continue to drift towards an exclusively-digital distribution plan, there are many that still rely on couriers to deliver the newspapers in the morning. It’s a strategy that continues ... Read More

In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More

Download our infographic comparing reader trust in news platforms! ... Read More

Series of five webinars sharing successful strategies and tactics focused on the why and how of attracting new audiences, retaining readers and increasing revenue ... Read More