Audience-RT

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Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More
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2024 Magazine Supplement: The Magazine Audience: Influential, Engaged, and Action-Oriented

The 2024 Magazine Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions, including the latest data from MRI-Simmons ... Read More
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New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers

Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching ... Read More
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2023 Market Report Q&A

This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More
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2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences

The Market Report provides useful facts and figures on the news and magazine media audience and related benefits and advantages for marketers of advertising in print and digital news and magazine media ... Read More
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2023 Market Report

The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong credibility and trust news and magazine media enjoy with their readers ... Read More
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2022 Magazine Media Factbook

The Magazine Media Factbook provides updated research trends and data points that highlight the continued enthusiasm for magazine media, as well as the strong credibility and trust magazine media enjoy with their readers. The Factbook’s insights on magazine consumption and ... Read More
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Magazine Media Factbook

The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts ... Read More
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Press Gazette Future of Media Tech Conference

September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era ... Read More
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Study Suggests Online News Not a Major Contributor to Partisan News Consumption

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A ... Read More
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Recording Now Available! Webinar: John Murray Best Practices in Audience Development

July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
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News Take Episode 104: Encouraging and Sustaining Diversity in News Media

On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being a busy CNN Digital executive to starting her own newsletter and media company, URL  Media, ... Read More
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News Take Episode 103: Leveraging Products to Connect with Your Audience

On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the Arizona Republic/AZCentral.com, about how to leverage the latest trends in digital products to connect with ... Read More
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential ... Read More
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the ... Read More
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Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience

Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More
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Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development

The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
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Future of News: On the Road to Recovery?

Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More
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Tips for Successful News Publishing Partnerships

With many local newsrooms trying to do more with less these days, looking outside your newsroom to partner with other local news publications can have the effect of having a larger, more diverse staff that can cover more topics, more ... Read More
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Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust

The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which may be one of the reasons that distrust in the media seems intractable ... Read More
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Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More
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Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has ... Read More
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news ... Read More
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Star Tribune Reaches Gen Z with Classroom Access; Will Create Playbook for Other Local Publishers

Last month, the Minneapolis-based Star Tribune launched their expanded News in Education program, which offers free digital access to the Star Tribune to every school district across the state of Minnesota. The program, supported in part by a grant from ... Read More
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COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news ... Read More
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News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the 2019 John P. Murray Award for Excellence in Audience Development ... Read More
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Alliance Insiders Share Insights Into 2020’s Top Issues

With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More
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Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More
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News Media Alliance Establishes John P. Murray Award for Excellence in Audience Development

The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time colleague ... Read More
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More
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Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for ... Read More
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Webinar Recap: A New Paradigm of Readership in Local News

Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views ... Read More
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New Report: Post ‘Trump Bump,’ Readers Continue to Turn to News Publishers for Quality Content

The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions ... Read More
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What’s Next: Digital Subscriptions

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
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Webinar: New(s) Ideas: Solutions for Growing Revenue and Engagement

Join us for an Alliance member-only webinar to learn how you can be leveraging top solutions for news media from our Grand Prize winners of the New(s) Ideas contest ... Read More
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News Advertising Panorama Ads

Download our new ads using data from the News Advertising Panorama on how print advertising prompts action and digital news audience growth ... Read More
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Alliance Insiders Share Insights Into 2019’s Top Issues

While the Alliance works hard to stay on top of changes impacting the news industry, we wanted to better understand what our member organizations see as the top issues and trends. To promote an ongoing dialogue with members, we’ve created ... Read More
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Edelman Study: High Levels of Trust in Traditional Media Persist

Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More
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Vote for Your Favorite New(s) Idea

It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More
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New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems

A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be ... Read More
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FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you're a publisher or an advertiser ... Read More
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Infographic: 8 News Media Stats to Be Thankful For

As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures we can all be thankful for. Among the items bringing us some early holiday cheer ... Read More
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The News Audience Votes — At the Polls and With Their Wallets

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they're also politically engaged? 86 percent of the news media audience — or 122 ... Read More
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New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More
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Social Media Remains Top Source of News for U.S. Adults

Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) of Americans said they get their news from social media.  ... Read More
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Membership May Be the Next Best News Media Revenue Model

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there’s a third option: membership ... Read More
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How Alabama Media Group Makes Local Videos with Viral Appeal

Long before we were talking about the “pivot to video,” Alabama Media Group was bringing  sleek, stylized videos to their local audience ... Read More
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New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, they have several newspaper customers for whom they develop custom products ... Read More
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New(s) Ideas: Twipe Tool Helps Publishers EngageReaders

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and thereby subscriber retention ... Read More
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API Tracks 9 Most Common Paths to Subscription

Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The report, which surveyed more than 4,100 new news subscribers, tracks the nine most common routes ... Read More
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Reuters Institute Digital News Report 2018

39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. And if you look just at young people in the U.S., their use of Facebook for news is down ... Read More
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Why The NYT Seized The Parenting Opportunity

The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for parents to its offerings in the upcoming year ... Read More
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News Media Alliance Mourns John Murray

The News Media Alliance mourns the loss of John Murray, News Media Alliance VP of Audience Development. He was with the Alliance for over 20 years and was a treasured member of our team.  ... Read More
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Getting the Best Data for Your Organization- Webinar Recap

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when ... Read More
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New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to ... Read More
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Key Ideas About Reader Trust Emerge from trustXchange

Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media industry can work together to regain reader trust ... Read More
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Six Key Ideas for Publishers from INMA’s 2018 World Congress

This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new business and editorial practices to help their businesses thrive and grow. Those lessons came during ... Read More
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Key points from Meeker’s 2018 Technology and Internet Trends Report

We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points from the 2018 report – presented by Meeker at the Recode Code Conference in Rancho ... Read More
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New Data Show News Media Is Stronger Than Ever

Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that you can use for presentations, pitches and promotion ... Read More
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2018 New(s) Ideas Winners

Meet our 2018 New(s) Ideas Winners - media startups and companies with solutions for news media. The winners were selected by a team of News Media Alliance staff for their innovative ideas for news media, presented in a visually-compelling, energetic ... Read More
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NewsWhip’s Report Measures Impact of FB Algorithm Change

Given Facebook’s sizable power in driving traffic to news sites, its early 2018 announcement that it was changing how stories are surfaced in the News Feed was a source of concern for many publishers. Following the rollout of these changes, ... Read More
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A Guide to Publishing Platforms and News Apps

To help guide our members through the current publishing platform landscape, we have developed a helpful quick-reference chart that details pertinent information by each platform ... Read More
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How To: Use Contests to Increase Your Ad Revenue

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More
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Driving Digital Subscriptions

One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions ... Read More
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Highlights from DCN's "Trust as a Proxy for Brand Value" Report

Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More
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How MMA Coverage Can Expand Your News Audience

Mixed martial arts (MMA) and Ultimate Fighting Championship (UFC) bouts are some of the most-watched sporting events in the United States. In 2016, five pay-per-view UFC fights drew more than a million paying viewers, beating out boxing’s pay-per-view audience, which ... Read More
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Press Trends to Be Thankful for In 2017

The news industry has suffered some setbacks in 2017, including the continued rise of fake news and a growing number of attacks on the press, but there’s also much happening in the industry that we can be thankful for. Newspaper ... Read More
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The Influence of Print Ads on Black Friday Shopping

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their ... Read More
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The News Audience is Thriving

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More
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Scary Good Facts About the News Industry

The news industry may be changing every day, and the way the media does business isn't the same as it once was, but there's still plenty to be happy about. To celebrate Halloween, the Alliance rounded up some of the ... Read More
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Driving Digital Subscriptions: Sustaining the ‘Trump Bump’

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow—and sustain—digital subscription revenue ... Read More
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Local News Tops National Media in Trustworthiness

Some good news for newspapers: People still trust their local news outlets. At a time when trust in the news media has been waning and people regularly decry any story as “fake news” that doesn’t reflect their personal viewpoint, 41 ... Read More
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ESPNcricinfo Creates Full Customization

ESPNcricinfo - the home base for all of ESPN’s coverage of Cricket around the world - just got a much needed facelift ... Read More
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Bay Area News Group moves Nextdoor to readers

Bay Area News Group’s journalists are teaming up with neighborhood social networking site Nextdoor to deliver local news in a new way ... Read More
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Meet your 2017 Rising Stars

We hope you have enjoyed reading about the 2017 Rising Stars this summer. This group of bright, driven individuals represents the bright future of our industry. Check out the full list and their stories ... Read More
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How to get more from your Alliance Membership

Are you taking advantage of your News Media Alliance membership? We offer many great, free services to our members. Set up a profile today to begin taking part in our webinars, job board and exclusive member-forum. Don't miss this deal!  ... Read More
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Rising Star: Daisy Chavez, Kansas City Star Media Account Executive

At first, Daisy Chavez wanted to be a teacher. Then, she switched to studying nursing. So how, at 28 years old, did she end up as an Automotive Account Executive with The Kansas City Star Media Company and one of ... Read More
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Her Conference Recap

Intern Ashley Alexander's recap of Her Conference and her weekend in New York City ... Read More
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Her Conference 2017

The summer of professional development and exploration in the field is continuing for this News Media Alliance Intern! I am so fortunate (and absolutely ecstatic) to be heading to New York City to attend the annual Her Conference this weekend ... Read More
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5 Answers with Rising Star Chloe Stepney, tronc

Chloe Stepney, manager of audience development at tronc, has a remarkable ability to build bridges between business and editorial teams ... Read More
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Why Gray Television is fighting for D.C. access

By Jacqueline Policastro, special to the News Media Alliance In Laredo, Texas, a woman could lose the land she owns to make way for a border wall. In North Platte, Nebraska, people might not have access to their rural airport ... Read More
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Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed

There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
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Sponsored Content Widgets: Embarrassing Spam or Revenue Builder?

The conversation about sponsored content has taken a turn ... Read More
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mediaXchange 2017 Presentations

Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
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mediaXchange 2017: Paul Taylor on Diversity and Millennials

Coming off one of the most polarized elections in US history, it’s a good idea for publishers to take a clear look at who their readers are ... Read More
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mediaXchange 2017: Retaining Readers through Cost Effective Service Improvements

By Cam Ellis, Special to the Alliance While some of today’s publishers continue to drift towards an exclusively-digital distribution plan, there are many that still rely on couriers to deliver the newspapers in the morning. It’s a strategy that continues ... Read More
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mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions

In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
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Reader Trust in Newspapers

Download our infographic comparing reader trust in news platforms! ... Read More
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Webinars on Demand: Audience & Revenue Series

Series of five webinars sharing successful strategies and tactics focused on the why and how of attracting new audiences, retaining readers and increasing revenue ... Read More
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