Archive for marketing

Proposed Postal Rate Increases Would be Unsustainable for Newspapers
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Proposed Postal Rate Increases Would be Unsustainable for Newspapers

Currently, USPS can raise or lower rates for products such as Periodicals and Marketing Mail (e.g. TMC products) on an annual basis, with smaller, predictable ... Read More
Case Study Template: Advertising Intelligence Center
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Case Study Template: Advertising Intelligence Center

Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
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Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts

Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater ... Read More
Highlighting News Publisher Success in the AIC
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Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Postal Service Announces New Rates
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Postal Service Announces New Rates

The U.S. Postal Service (USPS) on October 9 filed notice for new postal rates for market-dominant products, which includes Marketing Mail and Periodicals. If approved ... Read More
Nine Social Media Metrics for Success
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Nine Social Media Metrics for Success

On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is ... Read More
New(s) Ideas: Evvnt Helps Local News Publishers Monetize Events with Automated Marketing Calendars
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New(s) Ideas: Evvnt Helps Local News Publishers Monetize Events with Automated Marketing Calendars

Evvnt has found the solution to automating the millions of event listings in print and online, and news publishers can start using it immediately to ... Read More
New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
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New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news ... Read More
Key Ideas About Reader Trust Emerge from trustXchange
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Key Ideas About Reader Trust Emerge from trustXchange

Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media ... Read More
Six Key Ideas for Publishers from INMA's 2018 World Congress
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Six Key Ideas for Publishers from INMA’s 2018 World Congress

This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new ... Read More
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