Archive for marketing

News Media Alliance Urges PRC to Include All Periodicals in Reporting On-Time Delivery
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News Media Alliance Urges PRC to Include All Periodicals in Reporting On-Time Delivery

The News Media Alliance and National Newspaper Association filed Comments with the Postal Regulatory Commission about its proposed modifications to its performance measurement systems ... Read More
USPS Publishes Planned Price Increases
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USPS Publishes Planned Price Increases

On September 15, the United States Postal Service (USPS) filed a “Schedule and Predictable Rate Changes.” ... Read More
Postal Rates to Increase August 29
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Postal Rates to Increase August 29

On August 24, the DC Circuit denied a petition by the News Media Alliance, the National Newspaper Association, and others to delay the increase in ... Read More
While Its Finances Improve, USPS Seeks to Squeeze More Revenue Out of Mailers
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While Its Finances Improve, USPS Seeks to Squeeze More Revenue Out of Mailers

USPS just announced proposed postal rate increases that, in some cases, are seven times the rate of inflation. Here are the proposed rates that pertain ... Read More
Congress Considers Legislation to Shore-Up Postal Service Finances, But Rising Prices Still Threaten Mailers
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Congress Considers Legislation to Shore-Up Postal Service Finances, But Rising Prices Still Threaten Mailers

Congress is working to improve the financial condition of the Postal Service, which mailers hope will ease pressure on USPS and reduce the need to ... Read More
Higher Rates, Slower Service Highlights USPS 10-Year Plan
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Higher Rates, Slower Service Highlights USPS 10-Year Plan

Postmaster General Louis DeJoy's new ten-year strategic plan for the Postal Service, “Delivering for America,” will impact all users of the postal system, with clear ... Read More
Newspapers Challenge Removal of Rate Cap Established by Congress
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Newspapers Challenge Removal of Rate Cap Established by Congress

The News Media Alliance and the National Newspaper Association have joined a legal challenge of an order by the Postal Regulatory Commission that would effectively ... Read More
New Rule May Mean Unsustainable Postal Rates for Newspapers
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New Rule May Mean Unsustainable Postal Rates for Newspapers

On November 30, the Postal Regulatory Commission approved a rule, establishing a new rate-setting system that eliminates the previously implemented cap on postage rates which ... Read More
Proposed Postal Rate Increases Would be Unsustainable for Newspapers
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Proposed Postal Rate Increases Would be Unsustainable for Newspapers

Currently, USPS can raise or lower rates for products such as Periodicals and Marketing Mail (e.g. TMC products) on an annual basis, with smaller, predictable ... Read More
Case Study Template: Advertising Intelligence Center
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Case Study Template: Advertising Intelligence Center

Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The ... Read More

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NEWS/MEDIA ALLIANCE

We are the leading voice for the news and magazine media industries. Our advocacy, research and events bring together today’s brightest minds to create the strategies and business models to help quality journalism thrive. Formerly the Newspaper Association of America.

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