Archive for marketing

New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
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New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news ... Read More
Key Ideas About Reader Trust Emerge from trustXchange
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Key Ideas About Reader Trust Emerge from trustXchange

Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media ... Read More
Six Key Ideas for Publishers from INMA's 2018 World Congress
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Six Key Ideas for Publishers from INMA's 2018 World Congress

This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new ... Read More
New(s) Ideas: AdCellerant Streamlines Sales Process with UI.Marketing
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New(s) Ideas: AdCellerant Streamlines Sales Process with UI.Marketing

Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner ... Read More
Key Industry Takeaways From Mega-Conference 2018
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Key Industry Takeaways From Mega-Conference 2018

Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such issues as how to attract ... Read More
Postal Rates Could Climb Significantly with New Rate-Setting Approach
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Postal Rates Could Climb Significantly with New Rate-Setting Approach

Publishers could see an extreme rise in their mailing costs in the next five years because of recently proposed changes to the current price structure ... Read More
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