The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented. Looking only at Alliance member responses, it is heartening to see that many retention tactics have already been adopted. Over 80 percent of Alliance members report they engage in various retention tactics, such as tracking why people cancel or lapse subscriptions, sending email surveys to subscribers, and more.
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