Archive for revenue

Membership May Be the Next Best News Media Revenue Model
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Membership May Be the Next Best News Media Revenue Model

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of ... Read More
New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue
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New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, ... Read More
New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
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New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news ... Read More
adXchange 2018 - Chicago
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adXchange 2018 – Chicago

A fresh take on the very successful retail revenue events, adXchange provides opportunities for advertisers/agencies and newspaper salespeople to set up private meetings to collaborate ... Read More
How To: Use Contests to Increase Your Ad Revenue
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How To: Use Contests to Increase Your Ad Revenue

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be ... Read More
Holding Our Applause for the Google News Initiative
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Holding Our Applause for the Google News Initiative

I was invited to the Google News Initiative event in New York this week. Among many other things, they revealed a series of initiatives to help publishers ... Read More
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