Author Archive for John Murray

Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
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Driving Digital Subscriptions: Sustaining the ‘Trump Bump’

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal ... Read More
Audience Summer Webinar Series 2017
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Audience Summer Webinar Series 2017

Our popular audience summer webinar series returned this year with new and interesting topics and actionable solutions for audience executives ... Read More
Webinar: Cutting-Edge Approaches to Driving Subscriptions
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Webinar: Cutting-Edge Approaches to Driving Subscriptions

The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to ... Read More
man reading paper
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Webinar: Customer Intelligence & Retention Strategies

This session digs into strategies for marketing toward those customers that are more likely to respond and be retained ... Read More
Webinar: Driving Digital Subscription Growth
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Webinar: Driving Digital Subscription Growth

Speakers will share how they have successfully managed double-digit growth in paid digital audiences, and essential elements of their strategies that are getting results ... Read More
Webinar: Retaining Readers Through Cost-Effective Service Improvements
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Webinar: Retaining Readers Through Cost-Effective Service Improvements

In this member webinar, Michael Otero leads a discussion of the proven cost-effective tactics necessary to maintain a relationship with readers ... Read More
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