In 1998, Jennifer was hired by the Pittsburgh Tribune-Review as an entry level local sales representative, servicing out-of-market accounts. By 2001, Jennifer was promoted to manage the Local Retail Sales Team in the Northern Allegheny County geographical region.
In 2003, Jennifer joined the Corporate Sales Force as a Major and National Sales Executive where she was the top sales person for two years, growing her annual revenue 25% and 7%, respectively. Jennifer was named both the Director’s Award winner and President’s Award winner in 2003 (for highest sales revenue and highest lineage company-wide).
In 2005, Jennifer was asked to return to management as the Ad Director for the Pittsburgh Tribune-Review. During this time, the advertising department moved to a Universal Rate Card and Dollar Volume Contracting model under Jennifer’s guidance while consolidating 9 different sales departments into one department – creating the company now known as “Trib Total Media”. During her tenure in this role, Jennifer also converted the outside sales force to a straight commission program and effectively reduced the sales force from 152 outside reps to 43 outside reps.
In 2010, Jennifer became Vice President and Chief Operating Officer for Trib Total Media – overseeing all aspects of the business division including production, circulation, marketing, advertising, new product development and lean efficiency. Some highlights during her tenure have included becoming the largest regional newspaper 6 days per week (ousting the Post Gazette from this long held position); overseeing the installation of Miles 33 for the advertising and accounting departments, a DTI installation for the newsroom; launching an on-line only sports talk radio station, and the installation of a new community press at Trib Total Media’s Regional Packaging Facility, and bringing distribution back in-house.
Jennifer was promoted in 2015 to her current role as President and Chief Executive Officer of Trib Total Media. She has overseen two phases of transformation within Trib Total Media during this time. In 2015, the company sold off several of their daily newspapers and reduced their home delivery footprint in Allegheny and Westmoreland County in an effort to streamline expenses and migrate to new content delivery options. In 2016, the company made the move to all digital for its Tribune-Review, Pittsburgh edition.
Jennifer also serves as the President of 535media, an affiliate of Trib Total Media which focuses on digital products, services and innovation as well as owning its own website, www.upgruv.com
. She is also the Vice-President of InvenGlobal, an e-gaming and video game based website (www.invenglobal.com
) in which 535media is an investor.
Trib Total Media employs over 450 individuals in Western Pennsylvania and has 2 daily newspapers, over 40 weekly publications, several websites such as www.triblive.com
, a promotional products division, and web based radio station, www.tribliveradio.com
. The Trib’s print products reach over a half a million homes each week and its online presence reaches 2.5 million unique users each month.
Jennifer serves on the Board of Directors for the Pennsylvania News Media Association and for the
News Media Alliance. She also serves as the Secretary on the Board of Trustees for the National Aviary and as the Vice-President of The National Flag Foundation. Jennifer is presently seated on the University of Pittsburgh Board of Visitors for the Kenneth P. Dietrich College of Arts and Sciences.
Jennifer resides in Lower Burrell with her husband of 19 years, Keith.