Frequently Asked Questions

Frequently Asked Questions

Below are questions we often receive from News/Media Alliance members, followed by detailed answers with screen shots of step-by-step directions and other helpful tips and suggestions. You can click on the screen shots to enlarge them for better viewing.


Non-Members: Becoming a Member

Q: How do I become a member of the News/Media Alliance?
A: For general membership questions or to become a member of the News/Media Alliance, contact our membership department at, or call 1.844.656.4622.

For more information about the Alliance and member benefits, visit the membership and About Us sections of our website.

Download our membership brochure.

Q: What are the different categories of membership?
A: The categories of membership are:

  • News Media
    • Small newspaper (under 10k circ.)
  • Associate
  • Academic

Existing Members

Q: Do all employees have access to member benefits?
A: Yes, membership is company-wide, meaning you and your colleagues are entitled to member benefits. Encourage your colleagues to create their own Alliance accounts so they can access member-only resources and webinars/events. For more information on setting up your Alliance account or logging in to the Alliance member site, see the Alliance Website Login section below.

Mailing Lists:

Q: Does the Alliance sell mailing lists of its members?
No, the Alliance does not sell, make publicly available or rent its membership lists.

My Alliance Login:

Q: What is my Alliance username?
A: Your username is your business email address. If your email address needs to be changed, please email or call our toll-free number: 844.656.4622.

Q: I don’t have/can’t remember my Alliance password. How do I get a new password?

A: Click on Sign In at the top of any page on our website and click ‘Forgot password’ under the member login box. 



Q: How can I find out if my Alliance profile is already registered and if my company is a member?
A: From the Member Login page, in the center “Check Profile Status” box, enter your news organization-affiliated email address (otherwise you may not be recognized as a member) and click Submit. 

Follow the instructions below based on whether your email address is in our database:

  • If your email is in our database, you will be instructed to follow the prompts for Forgot Password.
  • If your email is not identified, you will be instructed to send a request to be added to our database to

Q: I registered my Alliance profile, but I am still not able to get to the content I want to see.
A: If you are not affiliated with a member company, merely registering on our website does not convey member benefits. If this is true for you, then content that is restricted to members will not be viewable.

If you used a generic email address to login, such as,, etc., then try registering using your company email address.

If you still are not able to gain access to the member site and believe that you are a member, then please contact us at or call our toll free phone number 1.844.656.4622 for further assistance.

Q: I am a member and I have the correct username and password, but I’m still having trouble logging in. What should I do?
A: When logging in, if you are being returned to the login screen to login again, you may need to clear your cache. Click here for instructions.

If you are clicking on a link (e.g. a link in an email) to a member-protected page, such as a member-only report, resource or event, and you’re experiencing trouble accessing the page, you should login to the member site first by clicking Sign In at the top of the screen, then copy and paste the link into your browser.

Alliance Event Registration/Product Ordering:

Q: I am trying to register for a member-only event, but I don’t know where to go once I click “Register”.
A: Here, we are using adXchange as an example. Click “Register Now,” then “Member Registration” on the event webpage.





If you were not already logged in to the member site, you will be prompted to do so. Once logged in, on the next page, click “Register.” 

In the event profile, click Individual Registration if you are just registering yourself, or Group Registration for multiple individuals.

Fill out the information requested in the registrant form and select the options that you desire.






Once you are finished, click the ‘add to cart’ button and proceed to register and/or check out.

In the Shopping Cart, review your selection and click Check-Out.

Review your customer and billing information, then click “Continue.”

Finally, click Submit Order to complete your registration.

Once you’ve completed these steps, you will receive a confirmation email. You can also view your registered events in your My Alliance profile.

If you are still unable to register, contact us at or 1.844.656.4622 for assistance. If you prefer our staff to register you, send your name and company name and we will complete your registration for you.

Alliance Webinars

Q: How can I view past Alliance webinars?
A: Previous Alliance webinars, including PDFs of the presenter slides and audio recordings, are available to Alliance members on our website under News/Media Alliance Events (scroll through the events to find the webinar you are looking for) or by using the Search bar at the top of the screen.

Alliance Resources:

Q: How do I download an ad/resource on your website?
A: For Alliance member-only resources, such as member ads and reports, you must be logged in with your Alliance member account to view the page and download the file. See the Alliance Website Login section of this FAQ for more information on setting up your Alliance member login. If you need your login information sent to you, please email

Member Programs

Q: How can I get access to member programs like vendorXchange and the Advertising Intelligence Center?
A: To access these platforms, members need to sign in at the top of the screen and then navigate to the links provided below:

Advertising Intelligence Center: The Advertising Intelligence Center (AIC) is a repository for advertising and marketing ideas, and approaches, with accounts of strategies that really work. Case studies from fellow Alliance members provide insights and in-depth context on how they executed each strategy successfully. Locate the Advertising Intelligence Center on the website in the main menu under Research & Tools.

vendorXchange is a directory of providers to the news media industry that allows Alliance members to search for new vendors, aiding you in your vendor search and selection processes. Locate vendorXchange on the website in the main menu under Research & Tools.


Q: Where can I find bios of your in-house experts?
A: The Alliance has several experts available to take media interviews and present at conferences and meetings, among other things. You can find their bios by clicking About Us and choosing Speaker Bios.

Q: Where are your recent press releases?
A: You can find recent press releases in Media Center under the About Us menu option. You can also access Press Releases.

Q: I’d like to set up an interview with one of your staff – who should I contact?
A: You can contact Lindsey Loving, News/Media Alliance Communications Director, at, or send an email to

Q: Can I be added to your distribution list for press releases?
A: Yes. Members automatically receive our press releases. If your Communications department would like to receive statements and releases when they are sent to reporters, to please email Lindsey Loving, Alliance Communications Director, at to be added to the list.


Q: What advertising opportunities are available with the Alliance?

A: Various sponsorship and advertising opportunities are available for members and non-members. Please contact us at for assistance.

Alliance Newsletters:

Q: How do I subscribe to receive Alliance email newsletters and other communications?
A: The Alliance keeps members informed about its newest content, resources and events via our email newsletters and alerts. If you are an Alliance member, you will automatically receive our daily industry newsletter, dailyXchange, and other email alerts and updates on digital advocacy, public policy issues, new research and reports, etc.*

You can also sign up for our weekly topic-based email alerts: Receive an alert whenever we publish new content on topics you’re interested in. Click here to sign up for email alerts on Public Policy, Digital, the Blog and/or Expanding the View (a list of monthly interesting reads from the Alliance CEO).

To sign up for our other newsletters and alerts, see the Updating Your Email Preferences section of this FAQ below. If you are not receiving them, please contact member services at to be added.

*For more information about subscribing to newsXchange, our weekly email news brief, see the next section of this FAQ.

Updating Your Email Preferences

To update your email preferences, members need to login to their account and click E-Mail Preferences to select the newsletters and alerts they wish to receive:

First click on your name at the top left-hand corner of the screen.






Then, click E-Mail Preferences to be taken to a list of newsletters.






Check or uncheck the boxes to subscribe or unsubscribe – you do not have to click Save. The changes will be saved automatically. If you accidentally unsubscribe from a newsletter you still want to receive, simply re-check the box next to that newsletter.




Q: How can I subscribe to receive the weekly newsXchange newsletter?
A: newsXchange is a weekly news digest about the news media industry published each Wednesday. The newsletter contains the latest trends, insights and developments within the news media industry.

Click here to subscribe to the newsXchange newsletter.

You can also view the most current issue of the newsletter online here.

To opt out of the newsXchange newsletter, click on the link to Unsubscribe at the bottom of the newsXchange email.

Q: My organization would like to be featured on the News/Media Alliance website. Do you accept suggestions for content or articles?
A: The News/Media Alliance website features regular content focused on the news media business, including new revenue streams, innovation and digital media. We are regularly looking for story ideas for the blog.

To pitch a story idea, please email


Q: How can I submit a question to be included in the FAQ?
A: If you have suggestions for questions to add to this FAQ, please send them in through the Contact Us form on our website.


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