Author Archive for Arantxa Hernandez

Teaching Kids About Media Literacy
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Teaching Kids About Media Literacy

Providing the right tools for young news consumers will help them learn how to spot fake news; how to tell the difference between ads, blogs ... Read More
6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance
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6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance

Rebecca Frank tries to stay on top of what’s going on in the industry that might be helpful for Alliance members. Coming from an advertising ... Read More
6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute
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6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute

American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API ... Read More
5 Answers with Paul Boyle, Senior Vice President, Public Policy at the News Media Alliance
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5 Answers with Paul Boyle, Senior Vice President, Public Policy at the News Media Alliance

Paul Boyle is Senior Vice President, Public Policy at the News Media Alliance. In his role, Paul lobbies policy makers on behalf of the news ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
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6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
5 Answers with Stephanie Castellano, Editorial Manager at American Press Institute
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5 Answers with Stephanie Castellano, Editorial Manager at American Press Institute

As Editorial Manager, Stephanie Castellano works every day to shape the American Press Institute’s (API’s) editorial direction and write the morning newsletter, Need to Know ... Read More
News Literacy Project's Newsroom to Classroom Not Just for Middle Schoolers
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News Literacy Project’s Newsroom to Classroom Not Just for Middle Schoolers

I had a writing class that turned into a heated discussion about how we categorized “fake news.” No matter how many articles we read — ... Read More
Nine Social Media Metrics for Success
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Nine Social Media Metrics for Success

On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is ... Read More
5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute
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5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute

Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical ... Read More
Webinar Recap: A New Paradigm of Readership in Local News
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Webinar Recap: A New Paradigm of Readership in Local News

Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the ... Read More
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