Archive for study
Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report
Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and ... Read More
2024 Magazine Supplement
The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors ... Read More
New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers
Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media ... Read More
2023 Market Report Q&A
This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, ... Read More
2023 Market Report
The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong ... Read More
A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
News/Media Alliance Releases 2022 Magazine Media Factbook
The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides updated research trends and data points that highlight the ... Read More
Magazine Media Factbook
The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
