Archive for Churn
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
Webinar Recap: A New Paradigm of Readership in Local News
Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the ... Read More
Mastercard, With Its Negative Option Policy, Does Not Intend to Cover Newspapers
After Mastercard recently announced a new draft policy aimed at reigning in misleading “negative option” campaigns, the Alliance informed Mastercard of the potential for the ... Read More
Establish a Culture that Grows Relationships
For most companies, building a culture that fosters customer relationships does not come easy. Here are some ideas for developing relationships ... Read More
