Archive for reader
Staff / News Take Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands
In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, shares how she's led with innovation at top magazine ... Read More
Google News Shutdown in Spain Was Not as Bad as Google Would Have You Believe
For years, critics have attempted to make the case for why the EU should not adopt a similar copyright law. And for years, we’ve heard ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
Staff / Infographic: Changes to Google’s Incognito Browser Harm News and Consumers
Share our infographic below to let people know Google's changes to its Incognito browser are damaging to both news and consumers ... Read More
6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute
American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
Getting the Best Data for Your Organization- Webinar Recap
Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, ... Read More
New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news ... Read More