Archive for reader

Study: Changes in Journalists' Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
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Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
Getting the Best Data for Your Organization- Webinar Recap
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Getting the Best Data for Your Organization- Webinar Recap

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, ... Read More
New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
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New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news ... Read More
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Alliance Calls on Google to Rethink Planned Changes to Incognito Mode in Chrome Browser Learn more