Archive for reader

News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
/

News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
/

A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
Infographic: Changes to Google's Incognito Browser Harm News and Consumers
/

Infographic: Changes to Google’s Incognito Browser Harm News and Consumers

Share our infographic below to let people know Google's changes to its Incognito browser are damaging to both news and consumers ... Read More
6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute
/

6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute

American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
/

6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Study: Changes in Journalists' Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
/

Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
Getting the Best Data for Your Organization- Webinar Recap
/

Getting the Best Data for Your Organization- Webinar Recap

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, ... Read More
New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
/

New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news ... Read More
×

New video: Why we need a #SafeHarbor4News Watch