Author Archive for Jim Conaghan

Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
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Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed

There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
Study: Newspapers & the Local Political Landscape
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Study: Newspapers & the Local Political Landscape

April 2016 This survey was commissioned to better understand the importance of local newspapers and their associated websites in the political process. The survey ... Read More
Engaging Shoppers: Consumers & Newspaper Media 2016
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Engaging Shoppers: Consumers & Newspaper Media 2016

The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
Newspaper Digital Audience Peaks
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Newspaper Digital Audience Peaks

Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is ... Read More
Dealing with Health as an Advertising Category
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Dealing with Health as an Advertising Category

Health issues are frequently at the forefront of people’s concerns, both for personal reasons and as a matter of civic discourse. New medical treatments, and ... Read More
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