Archive for research

FAQs About the News Advertising Panorama
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FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how ... Read More
News Advertising Panorama Showcases Value of News Media Audience for Advertisers
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News Advertising Panorama Showcases Value of News Media Audience for Advertisers

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
AAJA Pay Study Reveals Women and POC Earn Less
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AAJA Pay Study Reveals Women and POC Earn Less

Recently-released data from AAJA suggests that women and minorities employed in newsrooms earn less than their male and white counterparts ... Read More
Morning Consult Study Delves into News Brands Polarization
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Morning Consult Study Delves into News Brands Polarization

A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized ... Read More
Highlights from DCN's "Trust as a Proxy for Brand Value" Report
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Highlights from DCN's "Trust as a Proxy for Brand Value" Report

Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More
Discount for Alliance Members: CMO Council Report
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Discount for Alliance Members: CMO Council Report

According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
The News Audience is Thriving
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The News Audience is Thriving

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More
News Media Alliance Names Rebecca Frank Director, Research & Insights
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News Media Alliance Names Rebecca Frank Director, Research & Insights

The News Media Alliance today announced the hire of Rebecca Frank as Director, Research & Insights ... Read More
Why Research Matters to Journalists
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Why Research Matters to Journalists

“Joyce, I have students who don’t understand why they need to do research at all. Can you get them to see that research matters?” ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
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Report: Preprint Advertising: Toward an Open-Source ROI Model

This research was conducted by Dr. Jef Richards and  Dr. Anastasia Kononova of Michigan State University ... Read More
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