Archive for research

Americans Overwhelmingly Support Big Tech Compensating Local Papers
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Americans Overwhelmingly Support Big Tech Compensating Local Papers

A new survey conducted by Schoen Cooperman Research for the News Media Alliance shows that 70 percent of Americans support and believe that it is ... Read More
Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
Research Report Shows Negative Impact of Big Tech on Minority-Owned Media
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Research Report Shows Negative Impact of Big Tech on Minority-Owned Media

The American Economic Liberties Project, MediaJustice and the News Media Alliance have jointly published a report, “Minority-Owned Media and the Digital Duopoly,” which examines the ... Read More
Year in Review Letter to Members
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Year in Review Letter to Members

While 2021 was another year full of challenges and uncertainty posed by the COVID-19 pandemic, we have many reasons to feel optimistic as we begin ... Read More
Sign Up for Email Updates
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Sign Up for Email Updates

Get our regular email updates! Stay in the know: Sign up here and we’ll email you when we publish new content ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
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Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations ... Read More
Subscribe to our Newsletters!
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Subscribe to our Newsletters!

We have several newsletters and alerts for Alliance members that you can subscribe to so that you don't miss important updates on key news industry ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
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Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust

The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
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