Archive for research

Edelman Study: High Levels of Trust in Traditional Media Persist
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Edelman Study: High Levels of Trust in Traditional Media Persist

Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
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New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers

Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
New Study Explores Why Tech Isn't Always the Answer to News Media's Problems
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New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems

A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and ... Read More
FAQs About the News Advertising Panorama
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FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how ... Read More
News Advertising Panorama Showcases Value of News Media Audience for Advertisers
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News Advertising Panorama Showcases Value of News Media Audience for Advertisers

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
AAJA Pay Study Reveals Women and POC Earn Less
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AAJA Pay Study Reveals Women and POC Earn Less

Recently-released data from AAJA suggests that women and minorities employed in newsrooms earn less than their male and white counterparts ... Read More
Morning Consult Study Delves into News Brands Polarization
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Morning Consult Study Delves into News Brands Polarization

A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized ... Read More
Highlights from DCN's "Trust as a Proxy for Brand Value" Report
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Highlights from DCN's "Trust as a Proxy for Brand Value" Report

Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More
Discount for Alliance Members: CMO Council Report
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Discount for Alliance Members: CMO Council Report

According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
The News Audience is Thriving
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The News Audience is Thriving

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More
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