Archive for research

Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
A Clarion Call
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A Clarion Call

A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
Webinar: Connecting the Dots: Digital Subscriptions
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Webinar: Connecting the Dots: Digital Subscriptions

Join us for this exclusive Alliance member webinar where researchers from the University of Minnesota’s Hubbard School of Journalism and Mass Communication will share results ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance
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6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance

Rebecca Frank tries to stay on top of what’s going on in the industry that might be helpful for Alliance members. Coming from an advertising ... Read More
Study: Changes in Journalists' Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
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Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers' Content
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New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Among the major findings of ... Read More
Webinar: ‘Paradigm Shift’: Understanding What Leads Local Readers to Pay for News Online
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Webinar: ‘Paradigm Shift’: Understanding What Leads Local Readers to Pay for News Online

On this webinar, hear the findings from groundbreaking new analysis of digital local news audiences from the Medill Local News Initiative at Northwestern University, including ... Read More
Edelman Study: High Levels of Trust in Traditional Media Persist
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Edelman Study: High Levels of Trust in Traditional Media Persist

Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More
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Next Stimulus Round Includes SBA Affiliation Waiver for News Publishers - Learn more