Archive for report

News Advertising Panorama Showcases Value of News Media Audience for Advertisers
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News Advertising Panorama Showcases Value of News Media Audience for Advertisers

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama, ... Read More
Driving Digital Subscriptions
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Driving Digital Subscriptions

One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
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Report: Preprint Advertising: Toward an Open-Source ROI Model

This research was conducted by Dr. Jef Richards and  Dr. Anastasia Kononova of Michigan State University ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
Single Copy Snapshot
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Single Copy Snapshot

First Quarter 2016 Over the last three years, NAA has executed a number of "quick and easy" snapshot surveys in an effort to track the ... Read More
clipping-coupons
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Newspaper Inserts Drive Consumers to Action

Recent independent research reveals that newspaper inserts continued to drive traffic ... Read More
man reading paper
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Circulation Analysis Report: Home Delivery

The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media's (AAM) ... Read More
Newspaper Digital Audience Peaks
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Newspaper Digital Audience Peaks

Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is ... Read More
2015 Circulation Facts, Figures & Logic
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2015 Circulation Facts, Figures & Logic

A Resource for Circulation Performance Standards and Industry Trends Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely ... Read More
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