Archive for audience

New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
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New(s) Ideas: Twipe Tool Helps Publishers EngageReaders

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
Getting the Best Data for Your Organization- Webinar Recap
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Getting the Best Data for Your Organization- Webinar Recap

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, ... Read More
Key points from Meeker's 2018 Technology and Internet Trends Report
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Key points from Meeker's 2018 Technology and Internet Trends Report

We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points ... Read More
New Data Show News Media Is Stronger Than Ever
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New Data Show News Media Is Stronger Than Ever

Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that ... Read More
Driving Digital Subscriptions
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Driving Digital Subscriptions

One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions ... Read More
Emergency Preparedness Ads
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Emergency Preparedness Ads

With tornado season in full swing, now is the perfect time to join the News Media Alliance and the Ad Council’s Emergency Preparedness Roadblock ... Read More
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