Archive for audience

News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development
/

News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as ... Read More
Tips for Successful News Publishing Partnerships
/

Tips for Successful News Publishing Partnerships

With many local newsrooms trying to do more with less these days, looking outside your newsroom to partner with other local news publications can have ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
/

Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There's Room for Improvement
/

Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
Call for Nominations: 2020 John P. Murray Audience Development Award
/

Call for Nominations: 2020 John P. Murray Audience Development Award

The News Media Alliance is now accepting nominations for the 2020 John P. Murray Award for Excellence in Audience Development ... Read More
Back-to-School Ad
/

Back-to-School Ad

Whether starting school from home or in the classroom, parents will be stocking up on the school supplies their kids will need for the new ... Read More
Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism 
/

Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism 

Recording Now Available! - This webinar will highlight the value of the Table Stakes program, which teaches news organizations modern change management skills to develop ... Read More
News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development
/

News Media Alliance Announces Recipients of John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named the (Fort Collins) Coloradoan, The Post and Courier (Charleston, SC) and the Chicago Tribune as the recipients of the ... Read More
Report: Connecting the Dots: Digital Subscriptions - Media Subscribers' Motivations & Preferences
/

Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
New Study Reveals Connection between Entertainment, News Media Subscriptions
/

New Study Reveals Connection between Entertainment, News Media Subscriptions

A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the ... Read More
×

Publishers Call on President Biden to Use Local Newspaper Advertising to Reach Their Goal of 70% Vaccinated by July 4 - Read more