Archive for audience

News Advertising Panorama Showcases Value of News Media Audience for Advertisers
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News Advertising Panorama Showcases Value of News Media Audience for Advertisers

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama, ... Read More
New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality
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New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well ... Read More
New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
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New(s) Ideas: Twipe Tool Helps Publishers EngageReaders

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
Getting the Best Data for Your Organization- Webinar Recap
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Getting the Best Data for Your Organization- Webinar Recap

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, ... Read More
Key points from Meeker's 2018 Technology and Internet Trends Report
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Key points from Meeker's 2018 Technology and Internet Trends Report

We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points ... Read More
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