Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

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This post originally appeared on Medium. Click here to view the full article.

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news content, a practice that ramped up during the early stages of the COVID-19 pandemic. It is understandable that brands would pause ads in order not to appear insensitive, but advertisers’ continued fear of bad news events is having a negative impact on publishers beyond social and digital media and can be linked to the spread of violent, dangerous disinformation and lies.

Read the full post on Medium.

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