Archive for Metrics

Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
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Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
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COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of ... Read More
Webinar Recap: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage
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Webinar Recap: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage

In a webinar with the American Press Institute’s Metrics for News team, we discussed which measures of engagement to focus on (hint: not just pageviews) ... Read More
Nine Social Media Metrics for Success
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Nine Social Media Metrics for Success

On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is ... Read More
Facebook Helping Publishers? We’ll see.
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Facebook Helping Publishers? We’ll see.

Facebook is building a tool to help users subscribe to news publications directly within the mobile app ... Read More
Webinar: AAM Brand View: Positioning Your Products for Tomorrow
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Webinar: AAM Brand View: Positioning Your Products for Tomorrow

This webinar will examine how news media companies can optimize the AAM Brand View interface for reporting on their products and audience to advertisers ... Read More
mediaXchange 2017: Monetizing with High Integrity Metrics
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mediaXchange 2017: Monetizing with High Integrity Metrics

At mediaXchange 2017, Dr. Augustine Fou, Independent Ad Fraud Researcher went into the problem of ad fraud and the trust problem it is creating ... Read More
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