Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled “Paths to Subscription.” The report, which surveyed more than 4,100 new news subscribers, tracks the nine most common routes people take to go from non-subscribers to paid subscribers.
We’ve condensed some of the key findings into a handy infographic below. To see the full graphic, click the image. You can also read the full written report from API here.
Reporter, Trends and Insights