Archive for Research & Tools
Staff / News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as ... Read More
Staff / Future of News: On the Road to Recovery?
Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More
Staff / Tips for Successful News Publishing Partnerships
With many local newsrooms trying to do more with less these days, looking outside your newsroom to partner with other local news publications can have ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
Staff / ‘It’s Up to You’ Vaccine Education Ad PSAs – Ad Council
The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers to help provide important public education about ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
Staff / News Impact Project Celebrates First Anniversary
Today, the News Impact Project celebrates its one-year anniversary. Thanks to this program, we’ve highlighted hundreds of news stories from our members and other local ... Read More
Ad: Subscribe to Your Local Newspaper
The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications to promote subscribing to their ... Read More
Staff / Big Game Ad
Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More
