Archive for mediaXchange
News Media Alliance Mourns John Murray
The News Media Alliance mourns the loss of John Murray, News Media Alliance VP of Audience Development. He was with the Alliance for over 20 years and was a treasured ... Read More
Accelerator Pitch Winner Sells to Google
The last time we saw Dave Gehring was on-stage at mediaXchange 2017, during the News Media Alliance Accelerator Pitch. Recognized by the Alliance as a promising ... Read More
Sponsored Content Widgets: Embarrassing Spam or Revenue Builder?
The conversation about sponsored content has taken a turn ... Read More
mediaXchange 2017 Presentations
Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
mediaXchange 2017: Paul Taylor on Diversity and Millennials
Coming off one of the most polarized elections in US history, it’s a good idea for publishers to take a clear look at who their ... Read More
mediaXchange 2017: Retaining Readers through Cost Effective Service Improvements
By Cam Ellis, Special to the Alliance While some of today’s publishers continue to drift towards an exclusively-digital distribution plan, there are many that still ... Read More
mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions
In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More
mediaXchange 2017: Groundbreaking ROI Research
There isn’t a human (or publisher) that doesn’t want to save a buck, which is why over $1 billion was invested in preprints last year ... Read More
mediaXchange 2017: Facebook for News Publishers
Jason White, Manager, US News Partnerships at Facebook says, "We’re still trying to figure out how people share and consume information." ... Read More
mediaXchange 2017: Journalism in the Age of Trump
By Cam Ellis, Special to the Alliance As President Trump's administration reaches the 100th day in office, historically considered the first benchmark in evaluating a President’s ... Read More
