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Rebecca Frank / January 14, 2021

Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More

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Rebecca Frank / September 5, 2019

News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More

A Return to Contextual Advertising?

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Rebecca Frank / September 3, 2019

A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More

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