Author Archive for Rebecca Frank

Alliance Insiders Share Insights Into 2020's Top Issues
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Alliance Insiders Share Insights Into 2020’s Top Issues

With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to ... Read More
Highlighting News Publisher Success in the AIC
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Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Report: Connecting the Dots: Digital Subscriptions - Media Subscribers' Motivations & Preferences
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Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
Webinar: Connecting the Dots: Digital Subscriptions
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Webinar: Connecting the Dots: Digital Subscriptions

Join us for this exclusive Alliance member webinar where researchers from the University of Minnesota’s Hubbard School of Journalism and Mass Communication will share results ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
Study: Changes in Journalists' Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
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Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
Webinar: ‘Paradigm Shift’: Understanding What Leads Local Readers to Pay for News Online
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Webinar: ‘Paradigm Shift’: Understanding What Leads Local Readers to Pay for News Online

On this webinar, hear the findings from groundbreaking new analysis of digital local news audiences from the Medill Local News Initiative at Northwestern University, including ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
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