Author Archive for Rebecca Frank

Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
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Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
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Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust

The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
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Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There's Room for Improvement
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Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism 
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Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism 

Recording Now Available! - This webinar will highlight the value of the Table Stakes program, which teaches news organizations modern change management skills to develop ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
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Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams

Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, ... Read More
Member Exclusive: Update on Ongoing Alliance Activities Around COVID-19 Pandemic
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Member Exclusive: Update on Ongoing Alliance Activities Around COVID-19 Pandemic

On Tuesday, June 2, the News Media Alliance Operational Working Group was joined by Alliance SVP & General Counsel Danielle Coffey and Alliance SVP, Public ... Read More
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The News Media Alliance and MPA - The Association of Magazine Publishers Have Merged, Now Known as News/Media Alliance - Read more