What is the News/Media Alliance AI Licensing Program?
As the leading trade association for news media publishers, NMA has worked to identify and develop reasonable and voluntary opt-in AI licensing opportunities for its members to consider. In response to demand from licensees as well as publishers, we have developed content licensing opportunities to promote efficient marketplace solutions.
Below is information about how to opt into current licensing opportunities.
For more information, check our Frequently Asked Questions.
ProRata AI Licensing Agreement
NMA is offering the opportunity for members to opt into a content license with ProRata AI, for use with its AI-based Answer Engine currently in beta as Gist.AI, as well as for its proprietary AI attribution and reporting technology engine.
Request ProRata Opt-In Authorization Form (NMA Members Only)
If you are an NMA member and would like to review the content license, click below to request access to the key terms of the ProRata licensing offer and opt-in authorization form that you will need to sign. You can also request review copies of the specific terms and conditions of the long-form ProRata agreements.
Note: Clicking the button does not authorize or obligate you to participate in the program, but takes you to a request form where you can request access to a summary document that NMA publisher-members may sign to authorize their participation in the ProRata license. The complete agreements are available to NMA members to review by request via the request form as well. This constitutes the final agreement, and it cannot be altered.
Unless otherwise specified, all agreements made available to you and/or that you opt into as a participant in the NMA Licensing Program are confidential and may not be disclosed, distributed, or shared with any third party.
More Information About ProRata Licensing Agreement
Through this opt-in license, NMA publishers can license their textual content for use in the Answer Engine, which will compensate publishers for use of their content in answers according to ProRata’s attribution technology. ProRata will pay 50% of all revenues to publishers stemming from its Answer Engine (whether on a ProRata hosted site, e.g., Gist.ai, or through a Distributed AI Search), and will provide publishers notice as it launches additional monetization vehicles.
More About ProRata:
- Check out more about ProRata partnerships here.
- ProRata launched ProRataAds—an agentic AI digital ad platform powered by LLM agents to deliver hyper-relevant ads within AI search results. Read more here.
News/Media Alliance AI Licensing Program – Frequently Asked Questions
1. Is this a collective license?
The license is collective in that it is offered to all NMA members. That said, each participating member will enter into a direct 1:1 contract with the respective AI company.
2. Can I share the license agreement?
Generally, NO. Unless otherwise specified, all agreements made available to you and/or that you opt into as a participant in the NMA Licensing Program are confidential and may not be disclosed, distributed, or shared with any third party.
3. Can NMA members enter into their own agreements?
NMA members can enter into direct agreements with AI companies without opting into the NMA license, which is purely voluntary.
4. Do you have to be a NMA member to sign up for the license?
Yes.