News/Media Alliance AI Licensing Program

What is the News/Media Alliance AI Licensing Program?

As the leading trade association for news media publishers, NMA has worked to identify and develop reasonable and voluntary opt-in AI licensing opportunities for its members to consider. In response to demand from licensees as well as publishers, we have developed content licensing opportunities to promote efficient marketplace solutions.

Non-Members

Not yet a member of the News/Media Alliance and interested in the AI Licensing Program? To get started, complete the form below.

AI Licensing Program Form

NMA Members

Members can find below additional information about how to opt into current licensing opportunities.

ProRata AI Licensing Agreement

NMA is offering the opportunity for members to opt into a content license with ProRata AI(opens in new tab), for use with its AI-based Answer Engine currently in beta as Gist.AI(opens in new tab), as well as for its proprietary AI attribution and reporting technology engine.

Request ProRata Opt-In Authorization Form (NMA Members Only)

Request Prorata Opt-In Authorization Form

 

If you are an NMA member and would like to review the content license, request access by clicking the button above to the key terms of the ProRata licensing offer and opt-in authorization form that you will need to sign. You can also request review copies of the specific terms and conditions of the long-form ProRata agreements.  

Note: Clicking the button does not authorize or obligate you to participate in the program, but takes you to a request form where you can request access to a summary document that NMA publisher-members may sign to authorize their participation in the ProRata license. The complete agreements are available to NMA members to review by request via the request form as well. This constitutes the final agreement, and it cannot be altered.    

Unless otherwise specified, all agreements made available to you and/or that you opt into as a participant in the NMA Licensing Program are confidential and may not be disclosed, distributed, or shared with any third party.

 

 

More Information About ProRata Licensing Agreement

Through this opt-in license, NMA publishers can license their textual content for use in the Answer Engine, which will compensate publishers for use of their content in answers according to ProRata’s attribution technology. ProRata will pay 50% of all revenues to publishers stemming from its Answer Engine (whether on a ProRata hosted site, e.g., Gist.ai, or through a Distributed AI Search), and will provide publishers notice as it launches additional monetization vehicles.

More About ProRata: 

  • Check out more about ProRata partnerships here(opens in new tab).
  • ProRata launched ProRataAds—an agentic AI digital ad platform powered by LLM agents to deliver hyper-relevant ads within AI search results. Read more here(opens in new tab).

FAQs

News/Media Alliance AI Licensing Program – Frequently Asked Questions

1. Are these collective licenses?

These licenses are collective in that they are offered to all NMA members. That said, each participating member will enter into a direct 1:1 contract with the respective AI company.

2. Can I share these license agreements?

Generally, NO. Unless otherwise specified, all agreements made available to you and/or that you opt into as a participant in the NMA Licensing Program are confidential and may not be disclosed, distributed, or shared with any third party.

3. Can NMA members enter into their own agreements?

NMA members can enter into direct agreements with AI companies without opting into NMA licenses, which are purely voluntary.

4. Do you have to be a NMA member to sign up for these licenses?

Yes.  If interested in this opportunity, please fill out this form.

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