Archive for API

6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute
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6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute

American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
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6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
5 Answers with Stephanie Castellano, Editorial Manager at American Press Institute
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5 Answers with Stephanie Castellano, Editorial Manager at American Press Institute

As Editorial Manager, Stephanie Castellano works every day to shape the American Press Institute’s (API’s) editorial direction and write the morning newsletter, Need to Know ... Read More
5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute
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5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute

Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical ... Read More
What's Next: Digital Subscriptions
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What’s Next: Digital Subscriptions

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
Webinar: The Power of the News Reader: Highlights from the News Advertising Panorama
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Webinar: The Power of the News Reader: Highlights from the News Advertising Panorama

Join this exclusive, member-only webinar to learn about the newest Alliance member resource, the News Advertising Panorama, a tool to help publishers tell the most ... Read More
API Tracks 9 Most Common Paths to Subscription
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API Tracks 9 Most Common Paths to Subscription

Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The ... Read More
Webinar: Using Data for Growing Digital Subscriptions
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Webinar: Using Data for Growing Digital Subscriptions

In this webinar, the News Media Alliance and the American Press Institute (API) will present 2017 research from the Alliance on how data can be ... Read More
mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions
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mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions

In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More
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