Archive for API

News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development
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News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
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Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust

The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
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Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There's Room for Improvement
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Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism 
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Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism 

Recording Now Available! - This webinar will highlight the value of the Table Stakes program, which teaches news organizations modern change management skills to develop ... Read More
Webinar: News Impact Project: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage
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Webinar: News Impact Project: Using Data to Inform and Improve Your Journalism – Including NEW Information on Tracking Your Coronavirus Coverage

Save the date for this exclusive Alliance member webinar, presented with the American Press Institute's Metrics for News team ... Read More
6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute
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6 Answers with Kevin Loker, Director of Program Operations and Partnerships at the American Press Institute

American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
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6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
5 Answers with Stephanie Castellano, Editorial Manager at American Press Institute
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5 Answers with Stephanie Castellano, Editorial Manager at American Press Institute

As Editorial Manager, Stephanie Castellano works every day to shape the American Press Institute’s (API’s) editorial direction and write the morning newsletter, Need to Know ... Read More
5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute
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5 Answers with Lindsay Carbonell, Success Engineer at American Press Institute

Lindsay Carbonell started working for the American Press Institute (API) in April 2019 as a freelance Success Engineer. Now full-time, she’s in charge of technical ... Read More
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News Media Alliance Urges PRC to Include All Periodicals in Reporting On-Time Delivery - Read more