Archive for Advertising

Infographic: The Value of Black Friday Advertisements
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Infographic: The Value of Black Friday Advertisements

When thinking about Thanksgiving, many things may come to mind, including Black Friday. Most American families will spend the week before the holiday reading newspaper ... Read More
News Advertising Panorama Showcases Value of News Media Audience for Advertisers
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News Advertising Panorama Showcases Value of News Media Audience for Advertisers

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
The News Audience Votes — At the Polls and With Their Wallets
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The News Audience Votes — At the Polls and With Their Wallets

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you ... Read More
How Alabama Media Group Makes Local Videos with Viral Appeal
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How Alabama Media Group Makes Local Videos with Viral Appeal

Long before we were talking about the “pivot to video,” Alabama Media Group was bringing  sleek, stylized videos to their local audience ... Read More
New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
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New(s) Ideas: Twipe Tool Helps Publishers EngageReaders

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
Key Ideas About Reader Trust Emerge from trustXchange
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Key Ideas About Reader Trust Emerge from trustXchange

Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media ... Read More
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