Archive for Advertising

adXchange 2020 - Fort Lauderdale
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adXchange 2020 – Fort Lauderdale

adXchange provides opportunities for members and advertisers/agencies to have private one-on-one meetings and discuss upcoming ads and initiatives ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance
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6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance

Rebecca Frank tries to stay on top of what’s going on in the industry that might be helpful for Alliance members. Coming from an advertising ... Read More
Back-to-School Ad
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Back-to-School Ad

Parents will soon be looking for the best back-to-school deals, so now is the time to let retailers know why news media make the grade ... Read More
Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise
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Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise

While the straight revenue share between Google AdSense and publishers was clearly tilted in favor of the publishers, Google AdSense has become le­ss relevant for ... Read More
Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn't Seem to Reflect Anyone's Actual Experience
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Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn’t Seem to Reflect Anyone’s Actual Experience

During last week's hearing, a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major ... Read More
Employment Advertising Rule Hurts the American Worker  
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Employment Advertising Rule Hurts the American Worker  

Proposed changes to an advertising requirement for employers in the U.S. could mean that soon, many eligible American workers will not learn about available job ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
News Media Alliance Launches Advertising Intelligence Center
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News Media Alliance Launches Advertising Intelligence Center

The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ... Read More
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