Archive for Advertising

New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
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New(s) Ideas: Twipe Tool Helps Publishers EngageReaders

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
Facebook's Political Advertising Policy
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Facebook's Political Advertising Policy

The News Media Alliance has taken an active role in conversations around Facebook's plan, announced in April 2018, to label quality news as political advocacy ... Read More
Key Ideas About Reader Trust Emerge from trustXchange
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Key Ideas About Reader Trust Emerge from trustXchange

Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media ... Read More
Six Key Ideas for Publishers from INMA's 2018 World Congress
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Six Key Ideas for Publishers from INMA's 2018 World Congress

This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new ... Read More
New Data Show News Media Is Stronger Than Ever
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New Data Show News Media Is Stronger Than Ever

Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that ... Read More
New(s) Ideas: AdCellerant Streamlines Sales Process with UI.Marketing
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New(s) Ideas: AdCellerant Streamlines Sales Process with UI.Marketing

Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner ... Read More
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