The Influence of Print Ads on Black Friday Shopping

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their holiday newspapers.

Click on the image to open a clickable PDF of the infographic.

 
You can read more about the studies cited in this infographic at the following sources:

Consumers Love to Hate Ads but Won’t Pay to Escape Them
What Is Black Friday? Sales and Trends 
NRF Forecasts Holiday Sales to Increase Between 3.6 and 4 Percent
New Research Identifies Effective Lever for Consumer Attention in the Mobile Era 
Black Friday 2017 Shopping Report: Consumer sentiment is riding high

The Alliance has written in the past about the power of print advertisements and how they benefit consumers and advertisers — and newspapers. You can see more of that work here:
Print Ads Remain Valuable Assets for Publishers and Advertisers
Print Ads Spur Newspaper Readers to Shop

Reporter, Trends and Insights

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