Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their holiday newspapers.
You can read more about the studies cited in this infographic at the following sources:
Consumers Love to Hate Ads but Won’t Pay to Escape Them
What Is Black Friday? Sales and Trends
NRF Forecasts Holiday Sales to Increase Between 3.6 and 4 Percent
New Research Identifies Effective Lever for Consumer Attention in the Mobile Era
Black Friday 2017 Shopping Report: Consumer sentiment is riding high
The Alliance has written in the past about the power of print advertisements and how they benefit consumers and advertisers — and newspapers. You can see more of that work here:
Print Ads Remain Valuable Assets for Publishers and Advertisers
Print Ads Spur Newspaper Readers to Shop
Jennifer Peters is former content manager of the News Media Alliance.