The Influence of Print Ads on Black Friday Shopping

  • Jennifer Peters
  • 11.17.2017

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their holiday newspapers.

Click on the image to open a clickable PDF of the infographic.


You can read more about the studies cited in this infographic at the following sources:

Consumers Love to Hate Ads but Won’t Pay to Escape Them
What Is Black Friday? Sales and Trends 
NRF Forecasts Holiday Sales to Increase Between 3.6 and 4 Percent
New Research Identifies Effective Lever for Consumer Attention in the Mobile Era 
Black Friday 2017 Shopping Report: Consumer sentiment is riding high

The Alliance has written in the past about the power of print advertisements and how they benefit consumers and advertisers — and newspapers. You can see more of that work here:

Print Ads Remain Valuable Assets for Publishers and Advertisers
Print Ads Spur Newspaper Readers to Shop


  • Jennifer Peters
Reporter, Trends and Insights