Archive for brand safety

Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
/

Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
person typing on computer
/

Video Now Available! Virtual adXchange 2020

In light of the coronavirus pandemic, we will host a virtual adXchange with a special guest speaker instead of holding an in-person event this September ... Read More
Discount for Alliance Members: CMO Council Report
/

Discount for Alliance Members: CMO Council Report

According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
×

Safe Harbor Bill News and Resources - Read more