Taxes & Advertising Compliance

TAXES & ADVERTISING COMPLIANCE

Taxes on Digital Ads and the Use of Personal Data: The Alliance works to exempt news media entities from taxes on digital advertising or the use of personal data. These revenue lines are appealing to lawmakers as levies on platforms, but they have a disproportionate impact on a key source of publishing revenue and impose severe pass-through costs on local businesses and nonprofits who advertise with news publishers. As a model bill, Maryland’s digital ad tax explicitly exempts news media entities.

Advertising Deductibility: Advertising is vital to the economic stability of the news and magazine media industry and a critical resource in support of high-quality, original journalism. The consequences of changing the current treatment of advertising would ripple through the entire economy from media companies, advertisers, and their agencies to the multitude of industries that depend on advertising to move their products and services. Through our leadership with The Ad Coalition, the Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

Advertising Compliance: The Alliance actively monitors compliance obligations in advertising across a broad array of issues. From Federal Trade Commission rulemaking to state legislation, the Alliance advocates for preserved access to a key source of revenue that sustains the work of publishers.

News/Media Alliance members can receive regular updates on tax and advertising compliance issues by contacting membership@newsmediaalliance.org.

Latest Articles


News/Media Alliance Calls on Google to Revise Harmful Spam Policy and Engage with Publishers Unfairly Impacted by Policy Implementation
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News/Media Alliance Calls on Google to Revise Harmful Spam Policy and Engage with Publishers Unfairly Impacted by Policy Implementation

The News/Media Alliance sent a letter to Sundar Pichai, Chief Executive Officer of Google, expressing serious concerns over Google’s recent unilateral changes to its spam policy, the implementation of which has been highly disruptive and harmful to publishers and their readers alike ... Read More
Statement: News/Media Alliance Applauds European Publishers for Filing 2.1 Billion Euro Ad Tech Lawsuit Against Google
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Statement: News/Media Alliance Applauds European Publishers for Filing 2.1 Billion Euro Ad Tech Lawsuit Against Google

On Wednesday, more than thirty European media companies brought a case against Google for its anticompetitive practices in the advertising technology marketplace. The case, filed in Amsterdam, is asking for 2.1 billion euros in damages ... Read More
Statement: Community News and Small Business Support Act Introduced in House
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Statement: Community News and Small Business Support Act Introduced in House

The Community News and Small Business Support Act, previously known as the Local Journalism Sustainability Act (LJSA) has been reintroduced in the House by sponsor Rep. Claudia Tenney (R-NY) and cosponsor Rep. Suzan DelBene (D-WA). The bill would provide important support for news organizations and local newspaper and broadcast advertisers ... Read More
Statement: News Media Alliance Applauds Introduction of Competition and Transparency Digital Advertising Act
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Statement: News Media Alliance Applauds Introduction of Competition and Transparency Digital Advertising Act

The News Media Alliance applauds the introduction of the “Competition and Transparency Digital Advertising Act,” by Senators Mike Lee (R-Utah), Amy Klobuchar (D-MN), Ted Cruz (R-TX), and Richard Blumenthal (D-CT).  ... Read More
FOIA Lawsuit Against DC Police Moves Forward
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FOIA Lawsuit Against DC Police Moves Forward

On May 2, the District Court for the District of Columbia issued a Memorandum Opinion denying the DC Police department’s Motion to Dismiss and allowing the lawsuit to move forward ... Read More
The Alliance Joins a Letter to Congratulate USPTO Director Vidal on Her Confirmation
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The Alliance Joins a Letter to Congratulate USPTO Director Vidal on Her Confirmation

On April 18, the Digital Creators Coalition sent a letter, co-signed by the News Media Alliance, congratulating Kathi Vidal for her confirmation as the Under Secretary of Commerce for Intellectual Property and Director of the U.S. Patent and Trademark Office ... Read More
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News/Media Alliance Calls on FTC, DOJ to Investigate Google’s Misappropriation of Digital News Publishing, Stop Expansion of Generative AI Overviews Offering - Read more