ADVERTISING

Advertising is vital to the economic stability of the news media industry and a critical resource in support of high-quality, original journalism.  The News Media Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

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Latest Articles - Advertising

 
124 Members of Congress Oppose Tax on Advertising
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124 Members of Congress Oppose Tax on Advertising

A bipartisan group of 124 House Members signed a letter in support of preserving the impact of advertising on the economy ... Read More
UK News Media Association Calls for Urgent Investigation into Fake News
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UK News Media Association Calls for Urgent Investigation into Fake News

Today the London-based News Media Association called for an urgent investigation into the impact of Google, Facebook and the digital advertising supply chain on journalists' ability to operate in a world increasingly threatened by fake news ... Read More
USPS Can't Reject Mailings with Marijuana Ads
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USPS Can’t Reject Mailings with Marijuana Ads

In a statement issued in mid-December, the U.S. Postal Service declared that it is illegal to enter mail, including newspapers, which contain advertisements offering to buy or sell marijuana and other controlled substances, no matter what local state law may say about marijuana use. But, at the same time, USPS ... Read More
Data Leakage May Increase Ad-Blocking Adoption
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Data Leakage May Increase Ad-Blocking Adoption

A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship.  Data leakage occurs when a publisher of a website unknowingly grants an advertiser, or other third party, access to its readers’ information without consent from or benefit to the publisher.  An advertiser or an advertising network ... Read More
FTC Issues Policy Statement on Native Advertising
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FTC Issues Policy Statement on Native Advertising

The Federal Trade Commission issued an Enforcement Policy Statement on Deceptively Formatted Advertisements on December 22, 2015.  The Policy Statement addresses occasions in which certain media outlets blur the traditional line between advertisements and editorial content, and seeks to clarify advertisers' and publishers' obligations regarding native advertising and social media ... Read More