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Advertising is vital to the economic stability of the news media industry and a critical resource in support of high-quality, original journalism.  The News Media Alliance works to ensure lawmakers recognize the impact of advertising on job and economic growth, which depends on the continued ability to deduct advertising costs as “ordinary and necessary” business expenses.

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Latest Articles


Statement: Anticompetitive Behavior by Some Big Tech Platforms Harms Quality Journalism
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Statement: Anticompetitive Behavior by Some Big Tech Platforms Harms Quality Journalism

On Wednesday, July 29, in a House Judiciary Antitrust Subcommittee hearing titled, “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google,” members of Congress will question the CEOs of the big tech platforms about their dominance of the digital marketplace ... Read More
CEO Statement: The News Media Alliance Supports the Local Journalism Sustainability Act
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CEO Statement: The News Media Alliance Supports the Local Journalism Sustainability Act

The Local Journalism Sustainability Act, introduced in the House of Representatives today by Representatives Ann Kirkpatrick (D-AZ) and Dan Newhouse (R-WA) – and the bipartisan group of their colleagues who have joined them as original co-sponsors – would provide incentives for consumers and businesses to help ensure local news publishers ... Read More
Keyword Blocking Around Pandemic Hurts Publishers and Public
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Keyword Blocking Around Pandemic Hurts Publishers and Public

News organizations across the country are offering potentially life-saving information to readers. But as news organizations struggle to stay afloat, many digital advertisers have used keyword blocking to prevent ads from running next to coronavirus-related content ... Read More
Hundreds of Senators, Representatives Ask Trump Administration to Direct Advertising to Help Local Media Outlets During COVID-19
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Hundreds of Senators, Representatives Ask Trump Administration to Direct Advertising to Help Local Media Outlets During COVID-19

Last week, Members of Congress sent two letters encouraging the Trump Administration to direct existing government advertising campaigns to local newspapers and broadcasters ... Read More
Fixing Online Advertising and News: A Matter of Life and Death
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Fixing Online Advertising and News: A Matter of Life and Death

This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ ... Read More
Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the sustainability of high-quality journalism during this critical time ... Read More
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Alliance Releases New White Paper Outlining Google’s Dominant Market Behavior, Harming of Journalism - Learn more