Archive for print

Why The NYT Seized The Parenting Opportunity
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Why The NYT Seized The Parenting Opportunity

The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for ... Read More
New Ideas About Subscriptions Emerge at DMNA18
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New Ideas About Subscriptions Emerge at DMNA18

Through discussions of fake news, the duopoly, paywalls and digital content options, DMNA18 explored all aspects of the online news landscape and what it takes ... Read More
Press Trends to Be Thankful for In 2017
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Press Trends to Be Thankful for In 2017

The news industry has suffered some setbacks in 2017, including the continued rise of fake news and a growing number of attacks on the press, ... Read More
The Influence of Print Ads on Black Friday Shopping
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The Influence of Print Ads on Black Friday Shopping

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect ... Read More
Print Ads Remain Valuable Assets for Publishers and Advertisers
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Print Ads Remain Valuable Assets for Publishers and Advertisers

Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and ... Read More
The Sky is Not Falling and Print is Still Here
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The Sky is Not Falling and Print is Still Here

Jeffrey Cole, director of the Annenberg’s Center for the Digital Future, issued 10 predictions for the futures of news media. He predicted the slow death ... Read More
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