Archive for ad tech

Google’s Settlement with the French Authorities Offers a Glimpse of Hope for News Publishers
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Google’s Settlement with the French Authorities Offers a Glimpse of Hope for News Publishers

In early June, the French competition authority, Autorité de la concurrence, announced that Google had reached an agreement with the authority to settle an antitrust ... Read More
Statement: Ad Tech Antitrust Lawsuit Against Google Should Stay in Texas
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Statement: Ad Tech Antitrust Lawsuit Against Google Should Stay in Texas

Today, the News Media Alliance submitted a Declaration with the U.S. District Court for the Eastern District of Texas to strongly advocate to keep the ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Statement: News Media Alliance Applauds State AGs' Ad Tech Suit Against Google
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Statement: News Media Alliance Applauds State AGs’ Ad Tech Suit Against Google

We applaud all 10 states that have stepped forward to take action to address Google's flatly anticompetitive ad technology business.   ... Read More
Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise
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Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise

While the straight revenue share between Google AdSense and publishers was clearly tilted in favor of the publishers, Google AdSense has become le­ss relevant for ... Read More
person typing on computer
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Video Now Available! Virtual adXchange 2020

In light of the coronavirus pandemic, we will host a virtual adXchange with a special guest speaker instead of holding an in-person event this September ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
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Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams

Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, ... Read More
A Clarion Call
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A Clarion Call

A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
Fixing Online Advertising and News: A Matter of Life and Death
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Fixing Online Advertising and News: A Matter of Life and Death

This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
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COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of ... Read More
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