Archive for ad tech

Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
News Take Episode 102: Tech Trends: What Publishers Need to Know
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News Take Episode 102: Tech Trends: What Publishers Need to Know

News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington ... Read More
Google’s Settlement with the French Authorities Offers a Glimpse of Hope for News Publishers
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Google’s Settlement with the French Authorities Offers a Glimpse of Hope for News Publishers

In early June, the French competition authority, Autorité de la concurrence, announced that Google had reached an agreement with the authority to settle an antitrust ... Read More
Statement: Ad Tech Antitrust Lawsuit Against Google Should Stay in Texas
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Statement: Ad Tech Antitrust Lawsuit Against Google Should Stay in Texas

Today, the News Media Alliance submitted a Declaration with the U.S. District Court for the Eastern District of Texas to strongly advocate to keep the ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Statement: News Media Alliance Applauds State AGs' Ad Tech Suit Against Google
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Statement: News Media Alliance Applauds State AGs’ Ad Tech Suit Against Google

We applaud all 10 states that have stepped forward to take action to address Google's flatly anticompetitive ad technology business.   ... Read More
Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise
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Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise

While the straight revenue share between Google AdSense and publishers was clearly tilted in favor of the publishers, Google AdSense has become le­ss relevant for ... Read More
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Video Now Available! Virtual adXchange 2020

In light of the coronavirus pandemic, we will host a virtual adXchange with a special guest speaker instead of holding an in-person event this September ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
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Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams

Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, ... Read More
A Clarion Call
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A Clarion Call

A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
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