Archive for ad tech

Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise
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Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise

While the straight revenue share between Google AdSense and publishers was clearly tilted in favor of the publishers, Google AdSense has become le­ss relevant for ... Read More
New(s) Ideas: AdCellerant Streamlines Sales Process with UI.Marketing
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New(s) Ideas: AdCellerant Streamlines Sales Process with UI.Marketing

Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner ... Read More
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Alliance Calls on Google to Rethink Planned Changes to Incognito Mode in Chrome Browser Learn more