Helping You Achieve Your Goals

The news media business is committed to working with the advertising industry through collaboration, advocacy and research. The Advertisers Advisory Board, adXchange conference and other events bring together leading advertisers, agencies and news executives to foster the development of strategic new solutions. Through our advocacy efforts inside and outside of Washington, the News Media Alliance helps the advertising business by ensuring commercial free speech, combating ad blocking and opposing unconstitutional restrictions on the news media industry.


Here, you’ll find industry information just for you: Policy news, industry trends, tools and proprietary research on advertising and the news consumer to support your media plans.

Advertiser Advisory Board

Leaders from top brands and media agencies are joining forces to develop specialty new products, address business challenges and identify opportunities for continued growth.

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Social Video Successes Prove Streaming Is Here to Stay

  Every good news organization has some way of reaching its audience when they’re on-the-go. There are tweets and pu
  • Jennifer Peters
  • 07.12.2018

Why The NYT Seized The Parenting Opportunity

Archives dating back to 1851. Cooking. Crosswords. And now parenting. The New York Times, continuing its efforts t
  • Margot Harris
  • 07.11.2018

News Media Alliance Mourns John Murray

The News Media Alliance mourns the loss of John Murray, News Media Alliance VP of Audience Development. He was with the Alliance for over 20 years and was a treasured member of our team. 
  • Staff
  • 07.9.2018