Helping You Achieve Your Goals

The news media business is committed to working with the advertising industry through collaboration, advocacy and research. The Advertisers Advisory Board, mediaXchange conference and other events bring together leading advertisers, agencies and news executives to foster the development of strategic new solutions. Through our advocacy efforts inside and outside of Washington, the News Media Alliance helps the advertising business by ensuring commercial free speech, combating ad blocking and opposing unconstitutional restrictions on the news media industry.


Here, you’ll find industry information just for you: Policy news, industry trends, tools and proprietary research on advertising and the news consumer to support your media plans.

Advertiser Advisory Board

Leaders from top brands and media agencies are joining forces to develop specialty new products, address business challenges and identify opportunities for continued growth.

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Virtual Reality Storytelling Is the Wave of the Present

Storytelling was once a one-way street: from cave paintings to newsprint to television and podcasts, there was a
  • Jennifer Peters
  • 12.15.2017

News Media Alliance Announces Newest Member, Axel Springer

  Media Contact: Lindsey Loving Manager, Communications
  • Staff
  • 12.13.2017

Highlights from DCN’s “Trust as a Proxy for Brand Value” Report

Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption. It’s worth reading the full report (especia
  • Rebecca Frank
  • 12.12.2017

How MMA Coverage Can Expand Your News Audience

Mixed martial arts (MMA) and Ultimate Fighting Championship (UFC) bouts are some of the most-watched sporting e
  • Jennifer Peters
  • 12.8.2017