Helping You Achieve Your Goals

The news media business is committed to working with the advertising industry through collaboration, advocacy and research. The Advertisers Advisory Board, mediaXchange conference and other events bring together leading advertisers, agencies and news executives to foster the development of strategic new solutions. Through our advocacy efforts inside and outside of Washington, the News Media Alliance helps the advertising business by ensuring commercial free speech, combating ad blocking and opposing unconstitutional restrictions on the news media industry.

 

Here, you’ll find industry information just for you: Policy news, industry trends, tools and proprietary research on advertising and the news consumer to support your media plans.

Advertiser Advisory Board

Leaders from top brands and media agencies are joining forces to develop specialty new products, address business challenges and identify opportunities for continued growth.

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Print Ads Spur Newspaper Readers to Shop

Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make
  • Jennifer Peters
  • 10.19.2017

Alliance Statement on Turkish Sentencing of Reporter

On October 10, Wall Street Journal staff reporter Ayla Albayrak was wrongly convicted of terrorism charges in Turkey. The court sentenced her to two years and one month in
  • Staff
  • 10.18.2017

Google Ends First-Click-Free — What That Means for Paywalled News

Earlier this month, Google made a move many in the news industry have anticipated for years: the inte
  • Jennifer Peters
  • 10.18.2017