The News Audience Votes — At the Polls and With Their Wallets

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they’re also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news media also reach voters who are considered thought leaders or early followers, those people who are ahead of the curve on how the country will turn.

You can learn more about the engagement of the news in our one-pager below.

Want to know more? You can learn about the news media’s influence on the electorate by checking out our sources:

Research: Local newspapers still influence political opinion leaders
Study: Newspapers & the Local Political Landscape


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