The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts.
Today, hundreds of local and regional newspapers across the country launched the “Don’t Let Big Tech Cancel Local News” ad campaign in support of the Journalism Competition and Preservation Act (JCPA).
A new survey conducted by Schoen Cooperman Research for the News Media Alliance shows that 70 percent of Americans support and believe that it is important that Congress pass the Journalism Competition and Preservation Act (JCPA).
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers.
Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our strong suggestions to leverage this intelligence now.
A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the Minneapolis-St. Paul-based Star Tribune uncovered new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue.
Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted.
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising.
Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled “Paths to Subscription.” The report, which surveyed more than 4,100 new news subscribers, tracks the nine most common routes people take to go from non-subscribers to paid subscribers.Â
