Archive for survey

Americans Overwhelmingly Support Big Tech Compensating Local Papers
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Americans Overwhelmingly Support Big Tech Compensating Local Papers

A new survey conducted by Schoen Cooperman Research for the News Media Alliance shows that 70 percent of Americans support and believe that it is ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
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Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There's Room for Improvement
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Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
User Guide: Pulse Research COVID-19 Impact Shopping Survey
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User Guide: Pulse Research COVID-19 Impact Shopping Survey

Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our ... Read More
Report: Connecting the Dots: Digital Subscriptions - Media Subscribers' Motivations & Preferences
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Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news ... Read More
New Study Reveals Connection between Entertainment, News Media Subscriptions
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New Study Reveals Connection between Entertainment, News Media Subscriptions

A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the ... Read More
Edelman Study: High Levels of Trust in Traditional Media Persist
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Edelman Study: High Levels of Trust in Traditional Media Persist

Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
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New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers

Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
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