Archive for American Press Institute

API Tracks 9 Most Common Paths to Subscription
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API Tracks 9 Most Common Paths to Subscription

Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The ... Read More
Webinar: Using Data for Growing Digital Subscriptions
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Webinar: Using Data for Growing Digital Subscriptions

In this webinar, the News Media Alliance and the American Press Institute (API) will present 2017 research from the Alliance on how data can be ... Read More
Key Industry Takeaways From Mega-Conference 2018
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Key Industry Takeaways From Mega-Conference 2018

Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such issues as how to attract ... Read More
mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions
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mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions

In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More
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