Archive for consumer research

Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
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Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust

The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Morning Consult Study Delves into News Brands Polarization
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Morning Consult Study Delves into News Brands Polarization

A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized ... Read More
Millennial Reading Habits
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Millennial Reading Habits

Watching a 25-year-old walking down the street glued to his smartphone, you might assume that he’s looking at a frivolous Instagram post or passively scrolling ... Read More
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