In an ever-fragmented news landscape, it can be difficult to know where to prioritize efforts to reach the largest, most engaged audience. Readers might find stories across multiple mobile and web devices and interfaces, some of which may link to an outlet’s homepage or provide other revenue opportunities for story creators. As more companies develop consumer-facing apps that share stories, it’s important for publishers and newsrooms to be intimately familiar with the benefits and drawbacks of these mobile apps and web platforms for news. To help guide our members through the current landscape, we have developed a helpful quick-reference chart that details pertinent information by business, including Google News, Apple News, Blendle and more.
Click on the graphic below to view it in full-size. If you have more questions about how to engage with a platform or how to treat audiences driven from certain sources, please contact email@example.com.
Rebecca is VP, Research & Insights at the News Media Alliance.