Sometimes in this business, it can feel like we’re reading bad news every day. From dealing with the duopoly to tackling trust, it’s not easy to be part of the news industry. But as we approach Thanksgiving, we thought we’d look at a few of the reasons we’re thankful to be part of this important business.
Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted.
Curious about the News Advertising Panorama and how to use it? We’ve answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you’re a publisher or an advertiser.
Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News Media Alliance’s News Advertising Panorama book, released today, which highlights the benefits and advantages for marketers of advertising in print and digital news media.
You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they’re also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news media also reach voters who are considered thought leaders or early followers, those people who are ahead of the curve on how the country will turn.
