Magazine Media Factbook

The latest research, trends and insights on magazine readers for magazine and advertising professionals

The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Magazine Media Factbook provides updated research trends and data points that highlight the continued enthusiasm for magazine media, as well as the strong credibility and trust magazine media enjoy with their readers. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts.

The Factbook, originally a product of MPA – The Association of Magazine Publishers, which merged with the News Media Alliance on July 1, 2022, is being published this year by the newly combined organization, the News/Media Alliance. News/Media Alliance members represent many of the largest and most renowned brands in the magazine and news publishing industries.

News/Media Alliance members:

Access the Factbook member login required.*

Non-members / Agencies:

If you are not a member of the Alliance, but you are interested in requesting the Factbook, please contact Alliance Communications Director, Lindsey Loving at for consideration to receive a copy.

* Please email if you need your username and password sent to you.


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