Archive for analytics

Study: Changes in Journalists' Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
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Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
Facebook Helping Publishers? We’ll see.
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Facebook Helping Publishers? We’ll see.

Facebook is building a tool to help users subscribe to news publications directly within the mobile app ... Read More
News Media Alliance Announces metricsXchange
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News Media Alliance Announces metricsXchange

Media Contact: Lindsey Loving Manager, Communications lindsey@newsmediaalliance.org 571.366.1009 FOR IMMEDIATE RELEASE News Media Alliance Introduces Newspaper Digital Metrics Platform metricsXchange Allows Real-Time Comparisons Between Markets ... Read More
Introducing metricsXchange
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Introducing metricsXchange

The News Media Alliance today announced the launch of its new metrics tool for members, metricsXchange. The data analytics platform allows real-time comparison between publications ... Read More
Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Webinar Recap: Mitigating the Impact of Ad Blocking
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Webinar Recap: Mitigating the Impact of Ad Blocking

The Local Media Consortium—a group of “leading local media companies”—addresses these ad blocking-related concerns in NAA’s recent webinar “Mitigating the Impact of Ad Blocking.” Drawing ... Read More
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Alliance Calls on Google to Rethink Planned Changes to Incognito Mode in Chrome Browser Learn more