Archive for analytics

Facebook Helping Publishers? We’ll see.
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Facebook Helping Publishers? We’ll see.

Facebook is building a tool to help users subscribe to news publications directly within the mobile app ... Read More
News Media Alliance Announces metricsXchange
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News Media Alliance Announces metricsXchange

Media Contact: Lindsey Loving Manager, Communications lindsey@newsmediaalliance.org 571.366.1009 FOR IMMEDIATE RELEASE News Media Alliance Introduces Newspaper Digital Metrics Platform metricsXchange Allows Real-Time Comparisons Between Markets ... Read More
Introducing metricsXchange
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Introducing metricsXchange

The News Media Alliance today announced the launch of its new metrics tool for members, metricsXchange. The data analytics platform allows real-time comparison between publications ... Read More
Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Webinar Recap: Mitigating the Impact of Ad Blocking
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Webinar Recap: Mitigating the Impact of Ad Blocking

The Local Media Consortium—a group of “leading local media companies”—addresses these ad blocking-related concerns in NAA’s recent webinar “Mitigating the Impact of Ad Blocking.” Drawing ... Read More
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