Archive for analytics

News Take Episode 102: Tech Trends: What Publishers Need to Know
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News Take Episode 102: Tech Trends: What Publishers Need to Know

News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington ... Read More
News Take Episode 101: Local News: Understanding What Readers Want and How to Deliver it to Them
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News Take Episode 101: Local News: Understanding What Readers Want and How to Deliver it to Them

In this episode of News Take, Alliance President & CEO David Chavern sits down with Jim Bernard, SVP for Digital at the Minneapolis-based Star Tribune ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
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Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
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6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Study: Changes in Journalists' Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
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Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
Facebook Helping Publishers? We’ll see.
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Facebook Helping Publishers? We’ll see.

Facebook is building a tool to help users subscribe to news publications directly within the mobile app ... Read More
Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Webinar Recap: Mitigating the Impact of Ad Blocking
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Webinar Recap: Mitigating the Impact of Ad Blocking

The Local Media Consortium—a group of “leading local media companies”—addresses these ad blocking-related concerns in NAA’s recent webinar “Mitigating the Impact of Ad Blocking.” Drawing ... Read More

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