Archive for Scarborough

Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
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Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed

There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
Executive Summary: Across Platforms, 7 in 10 Adults Access News
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Executive Summary: Across Platforms, 7 in 10 Adults Access News

Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America ... Read More
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What to Expect at Mega-Conference 2019 Learn More