Archive for trust
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which ... Read More
5 Newsworthy Reasons to Be Thankful In 2019
Sometimes in this business, it can feel like we’re reading bad news every day. From dealing with the duopoly to tackling trust, it’s not easy ... Read More
Edelman Study: High Levels of Trust in Traditional Media Persist
Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More
Highlights from DCN's "Trust as a Proxy for Brand Value" Report
Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More
Staff / Discount for Alliance Members: CMO Council Report
According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
Fake News Remains Top Industry Concern in 2017
Fake news has become an unfortunate part of the media landscape, spreading wildly and being shared on every social media platform. But fake news isn’t ... Read More
Local News Tops National Media in Trustworthiness
Some good news for newspapers: People still trust their local news outlets. At a time when trust in the news media has been waning and ... Read More
The Sky is Not Falling and Print is Still Here
Jeffrey Cole, director of the Annenberg’s Center for the Digital Future, issued 10 predictions for the futures of news media. He predicted the slow death ... Read More