Archive for trust

Highlights from DCN's "Trust as a Proxy for Brand Value" Report
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Highlights from DCN's "Trust as a Proxy for Brand Value" Report

Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More
Discount for Alliance Members: CMO Council Report
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Discount for Alliance Members: CMO Council Report

According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
Fake News Remains Top Industry Concern in 2017
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Fake News Remains Top Industry Concern in 2017

Fake news has become an unfortunate part of the media landscape, spreading wildly and being shared on every social media platform. But fake news isn’t ... Read More
Local News Tops National Media in Trustworthiness
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Local News Tops National Media in Trustworthiness

Some good news for newspapers: People still trust their local news outlets. At a time when trust in the news media has been waning and ... Read More
The Sky is Not Falling and Print is Still Here
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The Sky is Not Falling and Print is Still Here

Jeffrey Cole, director of the Annenberg’s Center for the Digital Future, issued 10 predictions for the futures of news media. He predicted the slow death ... Read More
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