Strategy & Operations-RT

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More

The 2024 Magazine Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions, including the latest data from MRI-Simmons ... Read More

Hundreds of millions of adults read news and magazine media each week. That finding and many others can be found in the newly released News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching ... Read More

This Q&A provides additional background information and answers to common questions about the News/Media Alliance 2023 Market Report: News and Magazine Media: Providing a Trusted, Brand Safe Source for Reaching Engaged & Influential Audiences ... Read More

The Market Report provides useful facts and figures on the news and magazine media audience and related benefits and advantages for marketers of advertising in print and digital news and magazine media ... Read More

The Market Report provides updated research trends and data points that highlight the continued enthusiasm for news and magazine media, as well as the strong credibility and trust news and magazine media enjoy with their readers ... Read More

We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback! ... Read More

In this fireside chat, News/Media Alliance President & CEO, David Chavern, sits down with Robin Berjon, former VP of Data Governance at The New York Times, to talk about the potential of Web3 for news and magazine publishers ... Read More

The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts ... Read More

September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era ... Read More

In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared. Here are their lessons you can take and apply ... Read More

On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being a busy CNN Digital executive to starting her own newsletter and media company, URL  Media, ... Read More

Nominate your news organization now for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More

Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More

With many local newsrooms trying to do more with less these days, looking outside your newsroom to partner with other local news publications can have the effect of having a larger, more diverse staff that can cover more topics, more ... Read More

On Tuesday, June 2, the News Media Alliance Operational Working Group was joined by Alliance SVP & General Counsel Danielle Coffey and Alliance SVP, Public Policy, Paul Boyle for updates on Alliance activities around the ongoing public health pandemic as ... Read More

On Tuesday, May 5, the News Media Alliance Operational Working Group was joined by Dennis Hoeg, of Nexteer Automotive, to discuss the manufacturing industry perspective on the pandemic and what publishers might expect from that sector going forward. We also ... Read More

On Tuesday, April 14, the News Media Alliance Operational Working Group was joined by Ken Harding of FTI Consulting, who shared what his team has learned about reducing print days and what lessons they are able to share for organizations ... Read More

On Tuesday, March 31, the News Media Alliance convened an Operational Working Group to discuss the the Stimulus Package, CARES Act, small business loans and more. This call featured analysis and explanation of the various resources available by Alliance SVP ... Read More

On Tuesday, March 17, the News Media Alliance convened an Operational Working Group to discuss the impacts of the COVID-19 outbreak on the news industry. This call featured speakers from The New York Times, the San Francisco Chronicle, and the ... Read More

In the World Health Organization's (WHO's) Q&A about coronaviruses, it explains the low risk of commercial products as a vector for the virus ... Read More

With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More

The News & Observer (Raleigh, NC) has developed guidelines for seeking funds and a “living” directory of journalism grants ... Read More

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More

In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for ... Read More

Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views ... Read More

The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions ... Read More

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More

The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising ... Read More

Join us for an Alliance member-only webinar to learn how you can be leveraging top solutions for news media from our Grand Prize winners of the New(s) Ideas contest ... Read More

The News Media Alliance announced today the grand prize winners of its New(s) Ideas contest, Subatomic Digital and Viafoura ... Read More

Download our new ads using data from the News Advertising Panorama on how print advertising prompts action and digital news audience growth ... Read More

Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More

It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More

A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be ... Read More

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there’s a third option: membership ... Read More

Collecting and deciphering data is important, as was discussed in the first Alliance Summer School webinar, but what should you do once you have the data? Figuring out how to use and present that data was the topic of the ... Read More

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when ... Read More

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to ... Read More

This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new business and editorial practices to help their businesses thrive and grow. Those lessons came during ... Read More

We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points from the 2018 report – presented by Meeker at the Recode Code Conference in Rancho ... Read More

Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner (2016) for its innovative advertising technology platform, AdCellerant has gone on to achieve great success ... Read More

Congratulations to the March winner of our monthly New(s) Ideas program, Wochit. Wochit stood out for its visually-interesting, engaging demo and presentation of the service. The Wochit YouTube demo offers an easy-to-follow introduction to the tool, enticing would-be users to ... Read More

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More

Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such issues as how to attract subscribers, grow revenue, marry print and digital strategies, and discover new products and services they ... Read More

Calling all media startups and businesses with solutions for news media! If your product or service helps news organizations grow revenue, drive subscriptions, engage their audiences and streamline production, then enter your idea in our New(s) Ideas contest and you ... Read More

The News Media Alliance has been honored with two Gold awards in the 2017 Association TRENDS 2017 All Media Contest. They were two of nearly 300 entries in the association publications contest ... Read More

This Advertising Planning Calendar provides a schedule of News Media Alliance ads for your advertising department's use in planning for your advertising schedule ... Read More

The News Media Alliance today launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an exclamation point on the storyline it began in October 2017 with a strong statement: “We ... Read More

A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized ... Read More

We take our responsibility to report the truth very seriously. That is why we invest in the resources needed to seek out and report the truth.  As part of its Support Real News campaign, the News Media Alliance is proud to provide this full-color print ... Read More

One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions ... Read More

The last time we saw Dave Gehring was on-stage at mediaXchange 2017, during the News Media Alliance Accelerator Pitch. Recognized by the Alliance as a promising start-up with solutions for news media companies, Gehring introduced Alliance members to Relay Media, an ... Read More

The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy Hilton Suites - San Diego Bay Downtown in San Diego, CA ... Read More

Today the Copyright Office published in the Federal Register a Notice of Proposed Rulemaking allowing newspapers to use cost-saving technology for copyright registrations ... Read More

Download and run our ads opposing an advertising tax ... Read More

The News Media Alliance today announced the hire of Rebecca Frank as Director, Research & Insights ... Read More

Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and in print publications. Among the talks were several on how print ads can help the ... Read More

Last week, the World Association of Newspapers and News Publishers (WAN-IFRA) hosted the first-ever Digital Media North America (DMNA) conference in New York City, partnering with the News Media Alliance to bring insights about digital news trends from around the ... Read More

The future of quality journalism requires that we find new and better ways to provide economic returns to news publishers. We view Facebook's announcement today as a positive one and we strongly support any and all experiments to increase reader ... Read More

Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, decide on when to make big purchases and plan their meals. And the deals that ... Read More

Earlier this month, Google made a move many in the news industry have anticipated for years: the internet giant ended their first-click-free program that allowed users to read paywalled news items for free, if accessed through the search engine. The ... Read More

In western Pennsylvania, Trib Total Media made the move into digital news early, starting the region’s first online news hub, Tributaries, in 1995. Since then, the company has seen the internet take over the news industry, and although they’ve grown ... Read More

As small-town papers try to compete against the internet and the negative impacts of fake news, they’re looking for new ways to fight for their survival and the survival of their peers. Which is why Pennsylvania’s Observer Publishing Company is ... Read More

Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering vendors and brands the opportunity to leverage its vast consumer data through advertising in its ... Read More

Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow—and sustain—digital subscription revenue ... Read More

The News Media Alliance today announced the launch of the second phase of its national campaign focused on supporting real news ... Read More

This morning, Google announced an update to First Click Free and other initiatives to help support digital subscriptions for publishers. Some notable changes include replacing the First Click Free policy – which we have strongly objected to for some time ... Read More

Podcasts are a great frontier for storytelling—but what about podcasts about storytelling? ... Read More

This research was conducted by Dr. Jef Richards and  Dr. Anastasia Kononova of Michigan State University ... Read More

One year ago today, the Newspaper Association of America became the News Media Alliance ... Read More