Author Archive for Michael MaLoon

Washington Post Super Bowl Ad Highlights Value of Journalism
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Washington Post Super Bowl Ad Highlights Value of Journalism

Journalists report the facts, giving their readers and viewers the details they need to make informed decisions about their lives and the world around them ... Read More
Lenfest Lab Brings Innovation Local
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Lenfest Lab Brings Innovation Local

Innovation is more than just a buzz word or cool experiment. It is vital for our industry to innovate, evolve and continue to match storytelling ... Read More
InnovationXchange 2018 Recap
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InnovationXchange 2018 Recap

VP of Innovation, Michael MaLoon, shares insights and action items from February 2018's innovationXchange in Ft. Lauderdale ... Read More
Amazon Becomes Latest Digital Advertising Threat
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Amazon Becomes Latest Digital Advertising Threat

Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering ... Read More
Facebook Helping Publishers? We’ll see.
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Facebook Helping Publishers? We’ll see.

Facebook is building a tool to help users subscribe to news publications directly within the mobile app ... Read More
Facebook Journalism Project: The first step of a long journey
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Facebook Journalism Project: The first step of a long journey

Facebook serves as the front page for millions of viewers. It is time we treat this front page with the seriousness editors have applied to ... Read More
Publisher Investment in Mobile is Paying Off
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Publisher Investment in Mobile is Paying Off

For years, publishers and journalists have been taught to think “mobile first.” It’s finally paying off in dividends. Mobile advertising spending now accounts for 47 ... Read More
Time to Trump-et in Change
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Time to Trump-et in Change

It’s been an election for the history books. We know everyone can become heated in campaigning and relations can become strained, but despite known challenges, ... Read More
Facebook: Friend or Foe?
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Facebook: Friend or Foe?

Facebook has long been considered a key part of media. It drives 43 percent of traffic to news sites, beating even Google. For many publishers, ... Read More
Creating a Positive Digital Ad Experience
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Creating a Positive Digital Ad Experience

This week, readers in Sweden found themselves in the dark. That’s because 90 percent of the country’s news outlets have joined forces to collectively block ... Read More
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