Archive for native advertising
News Take Episode 109: The State of Advertising and Local News
On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising ... Read More
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
How To: Price Your Native Advertising Offerings
After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
How To: Create Better Branded Content
Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More
FTC Issues Policy Statement on Native Advertising
The Federal Trade Commission issued an Enforcement Policy Statement on Deceptively Formatted Advertisements on December 22, 2015. The Policy Statement addresses occasions in which certain ... Read More
