Archive for native advertising

How To: Price Your Native Advertising Offerings
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How To: Price Your Native Advertising Offerings

After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
How To: Create Better Branded Content
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How To: Create Better Branded Content

Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More
FTC Issues Policy Statement on Native Advertising
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FTC Issues Policy Statement on Native Advertising

The Federal Trade Commission issued an Enforcement Policy Statement on Deceptively Formatted Advertisements on December 22, 2015.  The Policy Statement addresses occasions in which certain ... Read More
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