News Media Alliance Launches Advertising Intelligence Center


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Lindsey Loving
Manager, Communications


News Media Alliance Launches
Advertising Intelligence Center

New database offers insights for news publishers to adopt effective strategies

March 27, 2019

Arlington, VA – The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising and marketing strategies that really work. Case studies from fellow Alliance members such as Hearst, GateHouse Media and A.H. Belo Corporation, which are available by completing the short form, showcase these ideas and strategies and provide valuable insights and in-depth context on how they executed them successfully.

Case studies within the AIC demonstrate the breadth of local news media’s available offerings to advertisers and give member publishers the opportunity to showcase their successes. Alliance Vice President of Research & Insights Rebecca Frank stated, “Local media experts today offer print and digital solutions, targeted audiences, events and more. The AIC is an impressive demonstration of news publishers’ capabilities and expertise in delivering customized campaigns to help grow advertisers’ business.”

Using these case studies, members can learn from the experiences of other Alliance members and adopt proven advertising strategies and tactics at their own publications.

Alliance President & CEO David Chavern stated, “We’re thrilled to bring this valuable resource to Alliance members as an additional tool to help them identify new strategies to help them grow revenue. While there is an increasing focus on growing subscription revenue, advertising is still a major source of revenue for the industry, and that’s not likely to change in the very near future. It is important that publishers share best practices and are aware of what’s working and what isn’t.”

In the AIC, members can submit a form to request case studies, selecting from a set of criteria to narrow down the results, including geographic segment (e.g. local, regional, national) industry sector (e.g. automotive, education, food and beverage) and challenge (e.g. lead generation, awareness, recruitment). In addition, members can send in case studies to be included in the database.

The AIC is available exclusively to News Media Alliance members (login required) on its website at

For more information about the AIC, please contact Alliance VP, Research & Insights, Rebecca Frank at


The News Media Alliance is a nonprofit organization representing more than 2,000 news organizations and their multiplatform businesses in the United States and globally. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at


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