Archive for hearst

Mark Aldam Elected Chairman of the News Media Alliance
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Mark Aldam Elected Chairman of the News Media Alliance

The News Media Alliance has elected Mark Aldam, Executive Vice President and Chief Operating Officer at Hearst, as its Chairman of the Board of Directors ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
Amazon Becomes Latest Digital Advertising Threat
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Amazon Becomes Latest Digital Advertising Threat

Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering ... Read More
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Study: News Content Makes Up As Much As 40% of Google Search Results Learn more