Archive for hearst

Highlighting News Publisher Success in the AIC
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Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Mark Aldam Elected Chairman of the News Media Alliance
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Mark Aldam Elected Chairman of the News Media Alliance

The News Media Alliance has elected Mark Aldam, Executive Vice President and Chief Operating Officer at Hearst, as its Chairman of the Board of Directors ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
Amazon Becomes Latest Digital Advertising Threat
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Amazon Becomes Latest Digital Advertising Threat

Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering ... Read More
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Congrats to the John P. Murray Award Recipients! - Learn more