The News/Media Alliance today announced its search for a new President & CEO to lead the nonprofit trade association that represents approximately 2,000 news and magazine media companies in the United States and Canada.
In this video featuring highlights from the News/Media Alliance Industry Summit, held on September 30, 2022 in New York, speakers offered expert tips and actionable insights on trending topics, including using data to deepen reader engagement, expanding ecommerce opportunities, and the future potential of Web3 in the context of news and magazine publishing.
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity.
The News Media Alliance has elected Mark Aldam, Executive Vice President and Chief Operating Officer at Hearst, as its Chairman of the Board of Directors for the 2019-2020 term. Aldam, who previously served as Vice Chairman, succeeds Terry Kroeger, President and CEO of SKAR Advertising.
Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can be a complicated task. To help member publishers best serve their advertisers, the Alliance has launched the Advertising Intelligence Center (AIC).
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the
