Archive for hearst
Staff / News/Media Alliance Begins Search for New President & CEO, Hires Executive Search Firm
The News/Media Alliance today announced its search for a new President & CEO to lead the nonprofit trade association that represents approximately 2,000 news and ... Read More
Staff / Alliance Industry Summit Highlights
In this video featuring highlights from the News/Media Alliance Industry Summit, held on September 30, 2022 in New York, speakers offered expert tips and actionable ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater ... Read More
Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Staff / Mark Aldam Elected Chairman of the News Media Alliance
The News Media Alliance has elected Mark Aldam, Executive Vice President and Chief Operating Officer at Hearst, as its Chairman of the Board of Directors ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
Amazon Becomes Latest Digital Advertising Threat
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering ... Read More