Advertising Planning Calendar

This Advertising Planning Calendar provides a schedule of News Media Alliance ads, along with ads provided through our partnership with The Ad Council, for your advertising department’s use in planning your advertising schedule.

Included in the calendar are suggested dates for the ads to run, as well as links to access the ad files.

How to use the calendar:

Click on the ad event in the calendar for more information. Click on More Details to open the event in Google Calendars.
If you would like to add an event to your Google calendar, click on Copy to my calendar.
Note: You may need an Alliance member login to access some of the ads. If you need your login information sent to you, please email

2018 Calendar

Starts with March 2018.


Lindsey is the Communications Manager for the News Media Alliance. Prior to joining the Alliance, she led communications for a food and nutrition nonprofit in Washington, D.C. for over eight years.


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