Archive for preprint

Print Ads Spur Newspaper Readers to Shop
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Print Ads Spur Newspaper Readers to Shop

Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
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Report: Preprint Advertising: Toward an Open-Source ROI Model

This research was conducted by Dr. Jef Richards and  Dr. Anastasia Kononova of Michigan State University ... Read More
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