Archive for preprint
Print Ads Spur Newspaper Readers to Shop
Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, ... Read More
Staff / Report: Preprint Advertising: Toward an Open-Source ROI Model
This research was conducted by Dr. Jef Richards and Dr. Anastasia Kononova of Michigan State University ... Read More
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