Archive for Strategy & Operations-RT
Tony W. Hunter Elected Chairman of the NAA
Arlington, VA – Today, two leading media organizations representing news ... Read More
Statement: FTC’s Complaint Against Bogus Subscription Renewal Firms
Media Contact: Lindsey Loving Manager, Communications lindsey@newsmediaalliance.org 571.366.1009 FOR IMMEDIATE RELEASE Statement: FTC's Complaint Against Bogus Subscription Renewal Firms May 4, 2016 Arlington, Va. – ... Read More
Designing a News Experience
The biggest challenge facing publishers isn’t revenue, technology or audience. According to Dr. Mario García, it’s the mindset. “We are working with the journalism of ... Read More
Single Copy Snapshot
First Quarter 2016 Over the last three years, NAA has executed a number of "quick and easy" snapshot surveys in an effort to track the ... Read More
Sell the Good Beer: Advertising-centric vs. audience-centric products
This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. ... Read More
Statement: World Press Freedom Day
NAA members and press associations are encouraged to publish this statement by NAA President and CEO David Chavern: "We at NAA are proudly partnering ... Read More
Why Buying a Newspaper Makes Sense
There has been a flurry of news recently about various newspaper groups being bought and sold. And each time I have gotten some version of ... Read More
Accelerator Pitch Program at mediaXchange 2016
AdCellerant @adcellerant AdCellerant is an Ad Technology and Digital Marketing Services company that specializes in executing small business programmatic display, mobile, tablet, video, native, ... Read More
2016 Media Future Summit to be Held in Association with NAA
Other partners include The 4A's, ANA, CTAM, Digital Content Next, The Digital Entertainment Group and MPA Press Contacts: MediaPost: Laura Daly - daly@mediapost.com Wharton: Peter ... Read More
NAA Names Michael MaLoon Vice President of Innovation
Arlington, VA – Today, two leading media organizations representing news ... Read More
