Archive for Strategy & Operations-RT
New Business Models for Media Companies
Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing strategies can alter the playing ... Read More
New York Times Connects with its Readers in California
On the opposite side of the country, three time zones away, is the second largest population of New York Times readers. The Times wanted a ... Read More
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
The fourth webinar of the Audience and Revenue series showcases best ... Read More
5 Answers with John Murray, News Media Alliance
1. What drew you to news media? It was 35 years ago and I was in search of a career when the phone rang. The ... Read More
Native Advertising on the Local Scale
In 2014, The New York Times ran a 1,500 word article about women inmates. The graphics, video and audio components blended together with strong reporting ... Read More
5 Answers with Danielle Coffey, News Media Alliance
1. How has your past experience prepared you for your role at The Alliance? My legal and legislative background is with the telecom and technology ... Read More
How U.S. News Outlets are Focusing on Global Audiences
By Kaitlin Jansen, Special to the News Media Alliance The digital age is nothing new, and the internet allows people across the world to access ... Read More
Newspaper Association of America Changes Name to News Media Alliance
Arlington, VA – Today, two leading media organizations representing news ... Read More
9 Quick Facts About Newspaper Media
"9 Quick Facts About Newspaper Media" is full of information about the interesting ways in which newspaper media are expanding their digital reach and growing ... Read More
5 Answers with Mark Thompson, NYT
New York Times President and CEO Mark Thompson discusses his new book "Enough Said: What's Gone Wrong with the Language of Politics" with News Media ... Read More
